Ever missed out on a deal so crazy-good that you couldn't stop thinking about it for days? If you're like the rest of us, then your answer is probably yes. Missing good deals is standard because good deals tend to happen all the time, while we are always somehow at the wrong place, at the wrong time. Luckily, there's a fixer for that and it's called taking control.
While females, football, and food are certainly enticing, there is no single word or concept more powerful than "free" in the marketing and sales industry. Offer a man or woman just about anything marginally-to-very valuable at a discount and chances are, they'll gobble it up like it's going out of style.