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Using Humour In Speeches Is Often No Laughing Matter

The ability to communicate effectively to groups is a key requirement for any business executive. As someone who has written speeches for various politicians and business executives for decades, I often get asked if there are any "tricks" that might make the ordeal more palatable. Inevitably, people eventually get around to asking about humour. Should they start a speech with a joke? My emphatic answer to this question is "maybe." And it is based on actual experience.
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The Future (According to Corporations)

Future scenarios should be thought of as being in perpetual draft form; they should be rewritten constantly and thought about critically -- always in the condition of workshopping. Questions about how things like new technologies ought to exist are matters of vital social consequence. They are political decisions; questions that we should all be engaging.