Information Age

Behavioural Advertising: Who's Watching You?

Jennifer Stoddart | Posted 02.18.2012 | Canada
Jennifer Stoddart

How would you feel if mall security cameras didn't simply monitoring you for stealing, but instead kept tabs on the specific brands, styles, colours and sizes of clothes you tried on, the magazines you leafed through at newsstands, what you ordered from the food court, and everything you actually bought during your visit?