When I was a teenager and well into my twenties, women encountered similar pressures both on television and in print. The difference is that now we can't just blame corporate advertisers for showing unrealistic body proportions. This time, it's real people teaching other real girls how to strive for and achieve these (at times) unhealthy body sizes.
Branding is such a powerful tool. Every year across North America, companies spend billions of dollars in advertising to ensure their products are seen by the masses. The reality is, you don't need to spend a ton of money to put yourself out there. In fact, each and every one of us is already the head of a major brand -- our own.
What happens when the tools that are supposed to connect us end up segregating us and making us feel excluded? The overuse of social media and the subsequent underuse of real-world skills has resulted in difficulty for many to socialize meaningfully -- leading to feelings of loneliness, social anxiety and depression.
It's time to be strategic and forget about the rest. I'm not necessarily advocating that you pick two platforms and dump the rest. But you could certainly focus 80 per cent of your effort on those two that are well aligned, and put the others you've established in maintenance mode -- updating basic info from time to time.
There is no denying that some Canadians and Canadian businesses are negatively affected by the current state of affairs in the economy, particularly in the energy sector. Global forces are at work, yet the constructive response is to put local forces to work by supporting Canadian small business. It's not just good for the economy, but it also builds stronger communities when we support our neighbours.