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"Not Business As Usual" contemplates a new era in business -- one that realizes business as usual has pushed the limits of our planet's capacity, while concentrating financial wealth in the hands of a too-small minority. The film celebrates ventures and entrepreneurs that refuse to sacrifice social good on the altar of shareholder returns. For them, healthy enterprises embody a significant shift in the underpinnings of business that is "bringing humanity back."
Since its inception in 1993, Lunapads' business philosophy has been firmly grounded in the belief that capitalism can in fact be a powerful force for positive social change. In the early days people not only thought our products -- reusable feminine hygiene products -- were a bit odd; some even found them off-putting: not exactly a "marketer's dream."
Positioning themselves as "the purveyors of unreasonable business" Vancouver's Institute B is about as far from the typical accelerator as one can imagine. Far from espousing the traditional business school playbook, everything about this team is unreasonable.
With a mandate of proving to the world that by incorporating societal benefits as an equal priority to generating profits, more abundance will be created for shareholders and stakeholders alike -- they're a team assured of flunking out of any MBA school.