Internet Advertising

How Intrusive Can 'Acceptable' Online Advertising Be?

Lucy Leiderman | Posted 04.03.2014 | Canada
Lucy Leiderman

Facebook has also used 'sponsored' stories, allowing advertisers to opt-in to generating ads with real people profiles (a face and a name) endorsing the ad. On March 18, 2014, however, Facebook eliminated the fact that this is a choice -- from now on, all ads may be delivered as sponsored stories.

Behavioural Advertising: Who's Watching You?

Jennifer Stoddart | Posted 02.18.2012 | Canada
Jennifer Stoddart

How would you feel if mall security cameras didn't simply monitoring you for stealing, but instead kept tabs on the specific brands, styles, colours and sizes of clothes you tried on, the magazines you leafed through at newsstands, what you ordered from the food court, and everything you actually bought during your visit?

Air Canada: They Can't Say That, Can They?

Larry Leach | Posted 10.22.2011 | Canada
Larry Leach

If you have a large control over an industry and can pay the fines, I believe your ads can claim just about anything. You can upset your customers, bite the hand that feeds you and still do business. If you don't have that industry control, you may want to be a little more truthful in your advertising.