Ipo

Twitter's IPO: Pay For it, But Don't Expect Equality

Lucy Leiderman | Posted 03.24.2014 | Canada Business
Lucy Leiderman

Twitter is the latest in a string of companies putting users at the whim of hasty policy changes and a rapid monetization policy put in place for IPO. You want to use it? Pay for it. While there's technically nothing wrong with this idea -- Twitter is a company and they should make money -- the fact that they're still alluding to the impression that all users have an equal opportunity in achieving influence is just inaccurate.

Is Your Facebook Lying to You?

Diane Francis | Posted 10.17.2012 | Canada Business
Diane Francis

On May 25, I questioned and debunked Facebook's "active users" number of 900 million in a column. This month, the company admitted that their unaudited numbers are wrong and misleading. Zuckerberg may be a technological whiz kid, but he has yet to demonstrate that he can run a public company.

LinkedIn is Linked to the Best Type of Ads; Facebook Faceplants

Paul Barter | Posted 08.18.2012 | Canada Business
Paul Barter

Facebook is learning that what people like to chat about when they should be working isn't a very effective way to match ads to eyeballs. LinkedIn on the other hand has a very specific type of advertising structure, and one that works very well: job postings. Is there an ad people want to see more than one promising a better career?

Why Facebook Never Got Into My Wallet

Diane Francis | Posted 07.30.2012 | Canada Business
Diane Francis

I bought Google in its early days because I figured out the business model, and that it was simply a ubiquitous newspaper with a gargantuan circulation that would make billions by selling ads around its content. But I didn't buy Facebook because I have never understood it. But here's another angle that bothered me.

IPO or Not, Facebook Let Us Down

Paul Barter | Posted 07.17.2012 | Canada Business
Paul Barter

Despite its inflated IPO, Facebook couldn't look more different from what we hoped it might someday be. The problem is that no one's happy: Customers are subjected to more and more ads, and the companies who created those ads aren't seeing much of a return on investment. But the IPO adds another wrinkle to the equation...