Issues Management

LeBron Can Teach Business Execs a Thing or Two

Nick Cowling | Posted 09.17.2014 | Canada Business
Nick Cowling

LeBron's masterful handling of his return to Cleveland offers a case study in public relations far beyond sports. The lesson is simple: humility is powerful. For successful business leaders, being humble doesn't always come naturally. And it isn't a quality that you can easily fake, and those who try and fail get punished even more.

Putin's Olympics Might Flush Russia's Rep Down the Toilet

Nick Cowling | Posted 03.30.2014 | Canada Business
Nick Cowling

Beijing 2008 is a case study on how to leverage hosting an Olympics to redefine a nation's image. By all accounts, China earned marketing gold. Russia would be lucky to finish the race at this point. From a communications perspective, it seems clear that Russian President Vladimir Putin is more interested in using the Sochi games to solidify his brand inside Russia rather than engaging with the world. His constant and unbridled attacks against Lesbian, Bisexual, Gay and Transgender (LBGT) rights are certainly aimed at a Russian audience. So far he is not showing any remorse at alienating himself from the rest of the world.

Rob Ford Proves It's Not What You Do But How You Respond

Nick Cowling | Posted 01.23.2014 | Canada Business
Nick Cowling

The fact is, bad stuff happens. Today, more than ever, the general public does not immediately judge a person or a company when things go sideways. However, they WILL and DO judge the response. Rob Ford is a real time case study on how to take a bad situation and make it a million times worse.