Jeff Melanson

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What Do You Value?

Have you identified the values and assumptions that drive you personally and professionally? What drives your business beyond shareholder expectations? What drives your day-to-day personal life beyond working to pay bills? Are you clear on what matters?
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Good Luck?

In my last Huffington Post piece on Happenstance, I discussed the importance of remaining open to and honouring the role of chance in our lives. While I strongly believe this is true, I also believe i...
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Thinking Beyond The Box On Evolution

While evolution can happen gradually, it seems as if some of the most dynamic evolutionary leaps happen in dramatic spurts. Arguably, we are living in an extremely disruptive time that most likely will result in dramatic evolutionary changes in our lives, societies and environment. While we mostly equate evolution with a forward-moving positive progression, I do think evolution can also be negative or regressive.
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The Medium Is The Message

As the famous Canadian media theorist, Marshall McLuhan, suggests "the medium is the message". While we most often apply this quote to communications or technology, I like to think of its application to the design of everything from city streets to textiles. I often wonder about the assumptions buried within various systems we have designed to develop, educate, work and live.