In Canada, the term assimilation is especially unpopular. It's associated with painful events in the country's history. But the country's proponents of forced assimilation often underestimated the inevitability of resistance on the part of their targets. The lessons of our history seem lost on many Canadians as it's surprising to learn how many endorse making "others" like "them." Paradoxically, several Canadians that continue to fear assimilation are amongst those most apt to believe that their own cultural survival depends others assimilating.