In the aftermath of the deadly Bangladesh factory collapse, Loblaw has been admirably vocal about its plans to compensate victims' families and to make checking the structural integrity of factory buildings part of its future audits of suppliers. But the interesting part of this story will come in a few months, once the news cycle has moved on from the disaster in Dakha. Will Loblaw have the fortitude to get out there and remind us all of the disturbing incident in order to update us on the details of its follow-through? Or will it be content to let its customers' thoughts of the collapse quietly fade away, as they are bound to do?
You don't need to check the price tags to deduce that Joe Fresh is cheap crap -- the designs are dull and derivative, and the feel of the fabrics usually falls somewhere between cardboard and sandpaper. Joe Fresh clothing clearly isn't meant to last, and it's not meant to impress, either. If you're looking for reasons to stop buying clothes from them -- after nearly 400 people were killed last week in the collapse of a factory in Bangladesh that produced products for the Canadian label -- here are two good reasons to do so.
This may be the first time that Joe Fresh has been caught up in a disaster of this scale, but if they don't change the way they do business in Bangladesh, it won't be the last. The brand has to explain what they're doing to ensure that the workers making their clothes aren't walking into a potential deathtrap each morning.