Bright Lights, Big City At Toronto Fashion Week

Bright Lights, Big City At Toronto Fashion Week

Lauren La Rose, The Canadian Press  03.20.2013
TORONTO - Bright hues and lively prints synonymous with spring and summer styles are trickling into fall and winter wear for the cooler...

Joe Fresh Channels Paris At Toronto Fashion Week

Lauren La Rose, The Canadian Press  03.20.2013
TORONTO - The City of Light illuminated the latest looks from Joe Fresh as the homegrown brand injected an abundance of Parisian chic into...
WATCH: Joe Fresh Brings Supermarket Chic To  jcpenney

WATCH: Joe Fresh Brings Supermarket Chic To jcpenney

Stefani Forster  02.25.2013
There were the best dressed. And the worst. But one of our favourite parts of the Oscars had to do with a commercial, specifically the...
Joe Fresh And Mackage See Spring Differently At Toronto Fashion Week Day 3

Joe Fresh And Mackage See Spring Differently At Toronto Fashion Week Day 3

Sarah Kelsey  10.25.2012
Spring 2013 is shaping up to be a season rich in sartorial choices. Unlike day two of World MasterCard Fashion Week, which saw designers...
Here Are The Retailers Threatened By Target Canada's Arrival

Here Are The Retailers Threatened By Target Canada's Arrival

Sunny Freeman, The Canadian Press  10. 1.2012
TORONTO - Target's arrival in Canada will take a bite out of the sales of several key rivals, according to a new report, though many of...
It's All About Mixing And Matching This Fall With Joe Fresh

It's All About Mixing And Matching This Fall With Joe Fresh

09. 4.2012
Dare you wear faux fur with leather and wool? This fall, you probably should. In the latest edition of Joe Fresh tutorials, Adrienne...
A Top Fall Beauty Trend To DIY With Help From Joe Fresh

A Top Fall Beauty Trend To DIY With Help From Joe Fresh

09. 4.2012
Joe Fresh's beauty director, Simone Otis, spoke to our soul in this week's tutorial when she said the smokey, dewy eye need not be perfect....
Add Some Excitement To Your Outfit With Joe Fresh Accessories

Add Some Excitement To Your Outfit With Joe Fresh Accessories

09. 4.2012
We can't stress the power of an accessory enough. And now, Adrienne Shoom, the style director of Joe Fresh, has reinforced the idea with...
This Fall Put The Colour On Your Eyelids

This Fall Put The Colour On Your Eyelids

09. 4.2012
Joe Fresh for the win -- every time. Their new weekly series takes a look at key trends for fall, and in this week's edition, beauty director...
10 Canadian Brands Making Waves In The U.S.

10 Canadian Brands Making Waves In The U.S.

Daniel Tencer  07.28.2012
The news this week that Loblaws’ in-house clothing brand, Joe Fresh, has found a home in JCPenney locations in the U.S. has focused attention...
The Joe Fresh World Domination Plan Has Begun

The Joe Fresh World Domination Plan Has Begun

Meredith Gillies  07.25.2012
Woah, Joe! Joe Fresh, our favourite affordable Canadian fashion brand, is set to open 700 stores across the United States within renovated...
Joe Fresh Launches Bright Coloured Nail Polish Collection For Spring (PHOTOS)

Joe Fresh Launches Bright Coloured Nail Polish Collection For Spring (PHOTOS)

Sarah Kelsey  05.17.2012
There is nothing better than walking out of a salon -- or leaving your house -- with a fresh manicure or pedicure. And this year, thanks...
What Americans Think Of Joe Fresh Canada

What Americans Think Of Joe Fresh Canada

Karolina Weglarz  04.25.2012
Whether it's the bright, bold colours or their affordable prices, we in Canada can't get enough of Joe Fresh. The iconic brand launched...
Express Yourself: Toronto Fashion Week Trends Spell Individuality For Fall

Express Yourself: Toronto Fashion Week Trends Spell Individuality For Fall

Sarah Kelsey  03.18.2012
Thirty-one shows, backstage beauty access, a PETA protest and interviews with some of Canada's sartorial heavyweights -- and another fall...
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