Dear Kevin O'Leary, building a personal brand takes time and I must start this note by congratulating you for the work that you have done thus far! But, there's just the little, tiny, smallest of small challenge of you being universally known as a one-note wonder, an annoying, small man with a huge ego -- that could be an issue. Trust me, Kev, I am sure that with some humility, good deeds and follow-through we can put some gas in your tank and start to build that ever-important legacy brand.

Kevin O'Leary is no rebel or outsider operating at the edges of society. He, in fact, operates at the top, much as a parasite does on its host. Does that make O'Leary a bad man? Not if we see him as merely a symptom of who we are -- a nation entranced by reality TV. The problem is, with a daily media diet of this kind of tripe, we and our society overlook the real issues.

In Kevin O'Leary's new show, "Redemption Inc.," he promotes himself as a hero to the poor, criminalized, disenfranchised. He unquestioningly relies on market-driven clichés -- as he tells the woman who he sends home in the first episode: "You have to ask yourself, 'What can I do to make myself better and help the people I work for?'"