We continue to be bombarded with graphically depicted messages that either romanticize suicide in terms of simplistic Romeo and Juliet dreck, or unfairly portray those in the midst of a mental illness crisis as "mad." We start believing falsehoods that keep perpetuating negative stereotypes and stigma.
The newest trend in digital marketing is utilizing a micro-influencer strategy. Brands are shifting away from the regular social media celebrity to people with fewer followers. They are now using strategies that focus on the qualitative rather than the quantitative aspects of social media influence to obtain audience engagement.