Contrary to popular marketing ideology, we do not live in a multiple-screen world. My world is about one screen: whatever screen is in front of me. Too many brands continue to build digital ghettos where the Web, mobile, social and even e-commerce occupy and have their own, unique, strategies. This leads to brands that are wildly different across their platforms. To put it simply? These strategies are stupid. Here's why.
Not only are we enamored with the ability to send and receive information in a digital format, but our children are equally smitten. I hear more and more parents bemoaning the fact that they're not able to retrieve their iPad or laptop from their young child who is busy surfing the web, watching videos or playing games on the device. Here are the top seven ways that digital technology has affected our children -- the good and the bad.
Back to school shopping used to be about new notebooks, pencils, and crayons. These days it's still about that, plus all the new-fangled gadgets that are now must-have additions to backpacks. Elliott...
CBC -- Staples Business Depot has breached Canadian privacy law by not fully wiping customer data off laptops and storage devices returned by customers before reselling them, Canada's privacy commissi...