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Face-saving entrepreneurs will call this a "pivot," which basically means, "I was doing this one thing, and now I realize I should be doing this other thing instead." You might feel like a fool for not getting it right the first time around, but I challenge you to find any entrepreneur who got everything right from the get-go.
The famed Nylon magazine has skyrocketed in popularity since its humble beginnings with the American inaugural issue in April 1999. Now, the magazine has taken the world by storm, spreading its reach from New York, to Mexico and finally, here in the sunny island of Singapore.
How can we let our prospective clients know that there are others who want us? How can we create the impression that if they don't move soon, they may miss out? This is where we can learn something from Apple!