The new ad campaign for Aerie, a lounge wear and lingerie brand owned by American Eagle Outfitters and targeted to young women, has pledged not to use retouching tools such as Photoshop in the company's advertising. Its ads show beautiful women with a few extra pounds and rounder stomachs, smaller or bigger breasts, laugh lines and visible tattoos.
The Lean In zeitgeist says individual women can take personal responsibility for failure and act to achieve success. Meanwhile, recent research says there is an unconscious bias in corporate Canada that prevents equally qualified women from attaining the same level of success as men. The Lean In school is decidedly wrong. In short, both men and women need to lean in to create equity in business. It's the only way to achieve balance.
It was my choice to go back to work six weeks after having my second child and I won't lie, this week was tough. That being said, I awoke each morning delighted to start the day, hit the ground running and engage in my life's work. I figure if nothing else, being excited to head to work is an important metric in my quest to design a tailored life.
A recent article in The Atlantic suggested a more "realistic" approach for women juggling motherhood and career: Have just one child. But I would hate for a woman to think that having just one child is the key to successfully juggling motherhood and career. The real threat to what we want in life is TIME.
Like many other 30-something women, I've started reading the latest treaty for the working gal, Sheryl Sandberg's Lean In. I'm now among the ranks of those who admire Sandberg's ability to leave the office on time and her gutsiness in contributing to a much-needed discussion on how North American's can better balance work and life so both men and women are better equipped to take on leadership roles if they want to. One area where this discussion is sorely needed is politics, an arena that Sandberg -- an advisor to former US Treasury Secretary Larry Summers -- largely ignores in her book.