LeBron's masterful handling of his return to Cleveland offers a case study in public relations far beyond sports. The lesson is simple: humility is powerful. For successful business leaders, being humble doesn't always come naturally. And it isn't a quality that you can easily fake, and those who try and fail get punished even more.
I'm Canadian. I like sports. I like hockey. I also happen to be Black. That's why it was such a point of pride to see P.K. Subban on the ice; the NHL was finally making good on its intention to court more non-white fans. Then I watched P.K.'s teammate, George Parros, get wheeled off the ice on a stretcher, and I wondered how many new fans thought they just saw a man die.