It's time to be strategic and forget about the rest. I'm not necessarily advocating that you pick two platforms and dump the rest. But you could certainly focus 80 per cent of your effort on those two that are well aligned, and put the others you've established in maintenance mode -- updating basic info from time to time.
When I set out to create my own brand, I didn't want just another tagline. I wanted a rallying cry. A call to arms to start aligning our careers and businesses with the values that matter to each of us. So of course, my tagline had to reflect my own core values. It had to be brave, fun and real: me.
Anyone who uses a social network, a website, app or a gadget that regularly collects some personal information about them is a product. Companies increasingly know more about you than your family and friends. The fear is what happens when the information you provide in one context is used in an entirely different context because it is sold. Internet spying and surveillance according to a 2012 Wall Street Journal report is one of the fastest growing businesses, estimated to be worth $156 billion a year. Mostly private companies capture data from countless channels.
For some women, the prospect of taking one year of maternity leave can feel like a career-limiting move. It shouldn't be, for obvious reasons, but the reality is that despite the laws in place that support a woman's return to work, some women may feel pressure to return to work early, or feel that their absence will result in being passed up for a promotion.
There is no shortage of "gurus" or "experts" in an exploding social media field, but do they really have the experience, skills and understanding to support your business and boost your social capital? If you are looking to hire someone as your internal community manager, or to outsource your social media, please consider the following.
As the holiday season nears and 2014 comes to an end, we're at the cusp of being inundated with countless lists and predictions about what 2015 holds. Everybody has the desire to gain insight into what's on the horizon. But with such a huge number of resources to turn to, how do you cut through the noise and find what is truly valuable?
The next time you love talking to a digital marketer will probably be the first time you love talking to a digital marketer. They blabber more than Steve Urkel and act less than Mark Hamill after Star Wars. These are the idiotic things digital marketers say that drive the rest of the working world crazy.
Computers afford us a lot, and social media has its pluses and minuses, but what the Internet can't truly replicate is the spirit when all our senses are engaged and we are participating in life outside the screen. That's what's missing. That's why there's less time for living. Here's how to use social media and create a balance so that you enjoy the moments of living more fully.
I am very conscious of what and how I eat. And I am exercise-obsessive, not just working out like a grunting fiend, but also evangelizing my tools of choice TRX and Rip-Trainer to anyone who will listen, and many who won't. These two immutable elements of a healthy lifestyle were unfathomably foreign to me back then.
So often people exchange business cards and never contact each other. Or they add each other on LinkedIn and the networking dies there. Remember you are building a relationship and you want to be memorable. Following up is critical to making networking work effectively. In fact, by following up you are setting yourself apart from most networkers.
Should 13 year olds think about which university to attend? They have their entire lives to worry about academics, pedigree and careers. As a father, I'm torn as I already feel guilty about too much structure, classes, and tutoring in my child's life. And before you know it they are no longer children.
My chosen career is one of the top 10 most misunderstood jobs by Canadian parents. In response to the growing need to bridge the generation gap when it comes to the world of work, LinkedIn held the first annual LinkedIn Bring In Your Parents Day on November 7. I, along with employees from across the globe, walked into my office with my parent.
Social media often gets a bad reputation for how it impacts relationships; however, I truly believe it has the ability to benefit and enhance personal interactions. And it's not just for romantic interests, although that is something that is becoming more popular; social media offers opportunities for creating and maintaining relationships, whether with family, friendships or partners.
When I get an endorsement "Jeff Chatterton is great at event planning," I know it's the latter. It's just someone trying to curry favour. How do I know that? I hate event planning. I don't do it, because I suck at it, and I know that. Here at Checkmate Public Affairs, if I need to stage an event, I have other people that I know will do a better job than I do the work. I've had one person, who I met at a speech I gave in Iowa, endorse me upwards of 20 times. Another former colleague is running for political office, and I've probably received a dozen endorsements from him. All it does is clog my inbox.