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Is Your Business a Slave to Social Media?

Mary Charleson | Posted 08.18.2015 | Canada Business
Mary Charleson

It's time to be strategic and forget about the rest. I'm not necessarily advocating that you pick two platforms and dump the rest. But you could certainly focus 80 per cent of your effort on those two that are well aligned, and put the others you've established in maintenance mode -- updating basic info from time to time.

My Orgasmic Business (That Has Nothing To Do With Sex)

Melissa Dawn | Posted 07.22.2015 | Canada Business
Melissa Dawn

When I set out to create my own brand, I didn't want just another tagline. I wanted a rallying cry. A call to arms to start aligning our careers and businesses with the values that matter to each of us. So of course, my tagline had to reflect my own core values. It had to be brave, fun and real: me.

What Is the Cost of Losing Your Online Privacy?

Matthew Held | Posted 07.17.2015 | Canada Business
Matthew Held

Anyone who uses a social network, a website, app or a gadget that regularly collects some personal information about them is a product. Companies increasingly know more about you than your family and friends. The fear is what happens when the information you provide in one context is used in an entirely different context because it is sold. Internet spying and surveillance according to a 2012 Wall Street Journal report is one of the fastest growing businesses, estimated to be worth $156 billion a year. Mostly private companies capture data from countless channels.

How to Network During Your Mat Leave

Kathleen Kahlon | Posted 06.22.2015 | Canada Business
Kathleen Kahlon

For some women, the prospect of taking one year of maternity leave can feel like a career-limiting move. It shouldn't be, for obvious reasons, but the reality is that despite the laws in place that support a woman's return to work, some women may feel pressure to return to work early, or feel that their absence will result in being passed up for a promotion.

What You Should Consider Before Hiring a Social Media "Expert"

Lisa Borden | Posted 06.09.2015 | Canada Business
Lisa Borden

There is no shortage of "gurus" or "experts" in an exploding social media field, but do they really have the experience, skills and understanding to support your business and boost your social capital? If you are looking to hire someone as your internal community manager, or ‎to outsource your social media, please consider the following.

Take Your Professional Brand to the Next Level With These Tips

Kathleen Kahlon | Posted 05.02.2015 | Canada Business
Kathleen Kahlon

Your professional brand is the sum of many aspects of your professional life, so it's important that you are always representing your best self. Don't shy away from announcing promotions or career milestones and updating your profile.

Why Leads Are More Important for Your Online Business Than Website Traffic

Sajeel Qureshi | Posted 03.22.2015 | Canada Business
Sajeel Qureshi

Do you really need a million visits to your website each month? Not a chance. Follow these three simple steps to get more leads today.

How to Navigate the "Prediction Season" for 2015

Jeff Quipp | Posted 02.03.2015 | Canada Living
Jeff Quipp

As the holiday season nears and 2014 comes to an end, we're at the cusp of being inundated with countless lists and predictions about what 2015 holds. Everybody has the desire to gain insight into what's on the horizon. But with such a huge number of resources to turn to, how do you cut through the noise and find what is truly valuable?

5 Lessons in Leadership From Ryerson's Top Female Executive

Lina Duque | Posted 01.27.2015 | Canada Business
Lina Duque

This week marks a major milestone in Julia Hanigsberg's career as she steps down as Vice President of Administration and Finance of Toronto's Ryerson University to take on the top job at the Holland Bloorview Kids Rehabilitation Hospital.

Why You Hate Digital Marketers

Sajeel Qureshi | Posted 01.12.2015 | Canada Business
Sajeel Qureshi

The next time you love talking to a digital marketer will probably be the first time you love talking to a digital marketer. They blabber more than Steve Urkel and act less than Mark Hamill after Star Wars. These are the idiotic things digital marketers say that drive the rest of the working world crazy.

Should Children Inherit Parents' LinkedIn Accounts?

Sulemaan Ahmed | Posted 12.16.2014 | Canada Business
Sulemaan Ahmed

Recently, it dawned on me that LinkedIn (and possibly other social networks) might consider allowing their members children to inherit their parents' accounts. Why? As Porter Gale once stated, "Your network is your net worth."

How to Get Over Getting Dissed

Sarah Vermunt | Posted 09.16.2014 | Canada Living
Sarah Vermunt

My wise self knows that I created my company to help people become their happiest and most authentic selves at work. I believe very firmly in being yourself, yet I questioned the value of my own authenticity at the slightest critique. The irony is not lost on me.

How to Carve Out Personal Time Away From the Computer

Linda Lauren | Posted 09.09.2014 | Canada Living
Linda Lauren

Computers afford us a lot, and social media has its pluses and minuses, but what the Internet can't truly replicate is the spirit when all our senses are engaged and we are participating in life outside the screen. That's what's missing. That's why there's less time for living. Here's how to use social media and create a balance so that you enjoy the moments of living more fully.

What I Learned This Week: What I Would Do If I Were 22 (Again!)

Andy Nulman | Posted 08.16.2014 | Canada
Andy Nulman

I am very conscious of what and how I eat. And I am exercise-obsessive, not just working out like a grunting fiend, but also evangelizing my tools of choice TRX and Rip-Trainer to anyone who will listen, and many who won't. These two immutable elements of a healthy lifestyle were unfathomably foreign to me back then.

Making My Social Media 80% We and 20% Me

Sulemaan Ahmed | Posted 06.16.2014 | Canada
Sulemaan Ahmed

Social media is great but I sometimes wonder if it feeds an unnecessary amount of insecurity and narcissism. Think about it. The most popular tweet ...

10 Ways to Boost Your Networking Skills

Bobby Umar | Posted 05.14.2014 | Canada Living
Bobby Umar

So often people exchange business cards and never contact each other. Or they add each other on LinkedIn and the networking dies there. Remember you are building a relationship and you want to be memorable. Following up is critical to making networking work effectively. In fact, by following up you are setting yourself apart from most networkers.

Seven Blogging Blunders Your Business Should Avoid in 2014

Jeff Quipp | Posted 03.29.2014 | Canada Business
Jeff Quipp

By now, most businesses have bought into the idea that blogging is an important piece of their marketing communications strategy. But the ability to reach an audience through blogging can work both ways. Here are seven frequent blogging blunders that should be avoided.

Is 13 Too Young To Be On LinkedIn?

Sulemaan Ahmed | Posted 03.17.2014 | Canada
Sulemaan Ahmed

Should 13 year olds think about which university to attend? They have their entire lives to worry about academics, pedigree and careers. As a father, I'm torn as I already feel guilty about too much structure, classes, and tutoring in my child's life. And before you know it they are no longer children.

These Words Are Chronically Overused In LinkedIn Profiles

CP | LuAnn LaSalle, The Canadian Press | Posted 02.09.2014 | Canada Business

MONTREAL - In this case, being responsible is overrated.It's the No. 1 most overused buzzword on LinkedIn profiles in Canada, and globally, in 2013.Pr...

More Canadians Using Social Media To Find Jobs: Study

CP | Linda Nguyen, The Canadian Press | Posted 01.25.2014 | Canada Business

Ignore that request from LinkedIn or Twitter at your peril — it might be a job offer, according to a global study released Wednesday.The study, comm...

This Time I Took My Parent to Work

Leigh LePage | Posted 01.23.2014 | Canada Business
Leigh LePage

My chosen career is one of the top 10 most misunderstood jobs by Canadian parents. In response to the growing need to bridge the generation gap when it comes to the world of work, LinkedIn held the first annual LinkedIn Bring In Your Parents Day on November 7. I, along with employees from across the globe, walked into my office with my parent.

Can Social Media Actually Benefit Relationships?

Natasha Koifman | Posted 01.23.2014 | Canada Living
Natasha Koifman

Social media often gets a bad reputation for how it impacts relationships; however, I truly believe it has the ability to benefit and enhance personal interactions. And it's not just for romantic interests, although that is something that is becoming more popular; social media offers opportunities for creating and maintaining relationships, whether with family, friendships or partners.

Why Websites Should Kill Their Comments

Mitch Joel | Posted 01.23.2014 | Canada Business
Mitch Joel

Whether we like it or not, the great discourse and online conversations are being clouded and polluted with spammy comments. If you have ever blogged, you will note how difficult it can sometimes be to sort the wheat from the chaff.

Why Getting LinkedIn Endorsements Doesn't Mean You're Special

Jeff Chatterton | Posted 01.23.2014 | Canada Business
Jeff Chatterton

When I get an endorsement "Jeff Chatterton is great at event planning," I know it's the latter. It's just someone trying to curry favour. How do I know that? I hate event planning. I don't do it, because I suck at it, and I know that. Here at Checkmate Public Affairs, if I need to stage an event, I have other people that I know will do a better job than I do the work. I've had one person, who I met at a speech I gave in Iowa, endorse me upwards of 20 times. Another former colleague is running for political office, and I've probably received a dozen endorsements from him. All it does is clog my inbox.

When Communicating in Business, It's Synch or Swim

Paul Barter | Posted 09.25.2013 | Canada Business
Paul Barter

Do you ever leave a voicemail for someone and get an email back? Have you had people text you while you're in a meeting and then get grumpy if you don't immediately respond? Different communication styles can be generational or cultural. Wherever they come from they're important and they will materially affect your career success.