Lipitor

Designer Drugs: You're Really Paying for the Name

Alan Cassels | Posted 05.11.2012 | Canada Business
Alan Cassels

In Canada the drug industry spends roughly $3 billion per year marketing its products, two-thirds of which goes towards the salaries of the sales reps who visit our physicians regularly, and the drug samples they use to enhance their one-on-one learning sessions.

The Bestselling Drug In The History Of Pharmaceuticals

CP | Posted 02.27.2012 | Canada Living

TRENTON, N.J. - Lipitor, the bestselling drug in the history of pharmaceuticals, is the blockbuster that almost wasn't.When it was in development, the...

Cheaper Drugs Soon? Massive Wave Of Patent Expirations Looms

CP | Posted 09.24.2011 | Canada Business

The cost of prescription medicines used by millions of people every day is about to plummet.

The next 14 months will bring generic versions of seven of the world's 20 bestselling drugs, including the top two: cholesterol fighter Lipitor and blood thinner Plavix.