Words can be a powerful expression. So too can a personal brand be a powerful beacon for you and others. But most of all, each of you can be a leader. You just need to know who you are, know what you want and then ultimately make that positive impact with your brand, your promise and your legacy.
Coronation Street characters are just ordinary people like you and I, who eat, drink, and smoke, and have their fair share of ordinary problems. (We can all identify with murder, identity theft, kidnapping and prostitution, can't we?)