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"Not Business As Usual" contemplates a new era in business -- one that realizes business as usual has pushed the limits of our planet's capacity, while concentrating financial wealth in the hands of a too-small minority. The film celebrates ventures and entrepreneurs that refuse to sacrifice social good on the altar of shareholder returns. For them, healthy enterprises embody a significant shift in the underpinnings of business that is "bringing humanity back."
Since its inception in 1993, Lunapads' business philosophy has been firmly grounded in the belief that capitalism can in fact be a powerful force for positive social change. In the early days people not only thought our products -- reusable feminine hygiene products -- were a bit odd; some even found them off-putting: not exactly a "marketer's dream."
With Oprah Winfrey speaking in Vancouver on Jan. 24, B.C.-based Lunapads is donating 400 reusable menstrual products to girls in Africa. Using the #Pads4Oprah hashtag, they hope to get Oprah's attention about how providing feminine hygiene products help keep African girls in school.
The first step was to draft my friends to the cause and open the Girl Effect YVR, a local chapter of volunteers. Following close to a year of meetings in my living room and coffee houses around town, we're about to host The Girl Effect: Empowering Girls Globally, a free public dialogue on Wednesday, Oct. 10 at the Vancouver Public Library.