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Why Affordable Luxury Denim Is About To Change Everything

For some of us, denim is a lifestyle choice. Sporting our prized jeans during work and play, it's only natural that maintaining our baby blues is part of life's daily routine. Bordering on an obsession similar to that of wine aficionados, 'denimheads' also thrive on a high that comes from seeking, enjoying and preserving special washes, cuts, vintages and grades of denim. There's just one problem: luxury denim is notoriously expensive. And now, there's a solution.