The Internet can and will prove you a liar in minutes. Finally we are seeing that powerful men, and for that matter powerful companies, can no longer just say "Oh.. sorry." If people don't believe in and trust your brand, and if they don't understand your moral purpose, you could be left out in the cold in much the same as Donald Sterling or Don Imus were.
Drake was recently announced as the new "global ambassador" for the Toronto Raptors. In doing this, Drake showed loyalty to his hometown NBA team. He also took a critical step in building his personal brand. This was a terrific move to add breadth to his career and leave open a path for a post-music career.
Seattle Seahawks coach Pete Carroll has shown us that his football philosophy changes lives. Earlier in his career, Carroll couldn't sit back and watch as kids in L.A.'s inner-city schools succumbed to pressure to join gangs. He created A Better LA in 2003, an organization that works to reduce gang violence by offering skills training and resources for people looking to get off the streets.
People have looked up to Magic Johnson for most of his life, and not just because he’s 6’9.” Though an NBA superstar — he won three MVP awards...