Market Research

Does Your Business Really 'Get' What Your Customers Expect Online?

Cody Green | Posted 10.17.2016 | Canada
Cody Green

There is little question that e-commerce is becoming more ingrained in the shopping habits of Canadian consumers. Yet in spite of the fact that 76 pe...

If You Think You're an Iconoclast You're Probably a Fool

Neil Seeman | Posted 01.23.2014 | Canada
Neil Seeman

To be labeled an iconoclast, and then, to believe it, is delusional. Labels such as "genius" are just that. It is statistically certain that the vast majority of people who have been labeled geniuses, savants, prodigies or iconoclasts -- if they believe it -- are fools.

One Single Mother's Rocket to Business Fame

Shannon Skinner | Posted 03.16.2013 | Canada Business
Shannon Skinner

2012-06-18-ShannonSkinner.jpg It was while working in brand marketing for packaged goods companies that Sandler, a single mother of four young children, felt there was a lack of the kind of market intelligence she desired, so she opened her own company...