Marketing Agency

Facebook Could Be The Mass Media Of Tomorrow

Mitch Joel | Posted 02.03.2017 | Canada
Mitch Joel

What makes a piece of content a television show, a movie, a YouTube clip? It's not a new discourse. It's something that many (including little old moi...

The Frightening Ramifications Of High-Frequency Advertising

Mitch Joel | Posted 02.02.2017 | Canada
Mitch Joel

If you think that creativity will be safe from the automation of everything, you are wrong. It's not a question of "if" creativity and advertising wil...

The Easiest Way To Navigate This Media Minefield

Mitch Joel | Posted 02.01.2017 | Canada
Mitch Joel

It turns out that nobody knows what's what when it comes to the media anymore. Who do you trust for your news and media? Now, picture that media outle...

The Perfect Marketing Strategy That Fell Out of the Sky...

Mitch Joel | Posted 12.17.2012 | Canada
Mitch Joel

When someone jumps from the edge of space back to earth and it's all supported by one brand, you know you are staring at a winner. Felix Baumgartner's supersonic freefall from 120,000 feet not only broke the speed of sound and a world record to go along with it, it practically broke YouTube as millions upon millions of people watched the drop from space online. And with that event, Red Bull also captured the hearts and minds of marketers all over the world.

The Fallacy Behind "Social Media Gurus"

Mitch Joel | Posted 03.10.2012 | Canada Business
Mitch Joel

While it's nice to get drunk on the social media Kool-Aid and point fingers at those who have gained exposure and popularity through it (both positive and negative), all of that pales in comparison to the fact that we still don't even really know just how powerful this new media is.