Marketing Canada

Marketing To Mom: Not As Simple As You Think

Nick Cowling | Posted 11.10.2012 | Canada Business
Nick Cowling

Companies discovered years ago that "mom" was the most influential consumer on the planet. She makes a strong majority of all household purchases from groceries, to clothing, to the family car, and also decides where to get services for the family, like banking, insurance and cable, phone and internet. Here are three important insights about moms that every marketer should know.