Marketing Canada

Marketing's Hot New Trend: One Message, Many Audiences

Anne Day | Posted 12.06.2014 | Canada Business
Anne Day

One of the challenges we face when we start out, is we really don't know what will take off, so we dabble in a range of ideas, and I actually still believe this is a good way to go. But pay attention. Watch closely as to what is the most popular and perhaps, given my new insights, think about who else could benefit from what you are doing.

Marketing To Mom: Not As Simple As You Think

Nick Cowling | Posted 11.10.2012 | Canada Business
Nick Cowling

Companies discovered years ago that "mom" was the most influential consumer on the planet. She makes a strong majority of all household purchases from groceries, to clothing, to the family car, and also decides where to get services for the family, like banking, insurance and cable, phone and internet. Here are three important insights about moms that every marketer should know.