Marketing Channel

The Business Lesson in Chanel No. 5's Marketing Disaster

Mitch Joel | Posted 02.24.2013 | Canada Business
Mitch Joel

Chanel No. 5 probably has some thinking to do about whether this deal with Brad Pitt produced the results that they anticipated. Media professionals have a million excuses when a campaign fails. "Fit" is sometimes mentioned in the excuses, but not frequently enough.