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Marketing to Children

Why New Pink Kinder Surprise Pisses Me Off

Melissa Carr | Posted 05.17.2013 | Canada British Columbia
Melissa Carr

For years and years, Kinder eggs were gender neutral. I'm not sure if there was a dip in sales or if Kinder decided that they desperately needed more girl clientele, but the way they were packaged before neither said "girl" nor "boy" to me. The new package states "Toys for Girls."