It's not all about you. Yes, you can promote your own programs, services and products, but if that is all you do, you won't attract the following you want. Just as in face-to-face networking, givers gain. Try to make it 80 per cent about your industry and 20 per cent about your business.
Sometimes the Internet feels like the Wild West. While some rules are made to be broken, in this instance we think the laws governing the Internet are only beginning to catch up to the misuses -- and it won't be long until the sheriff is in town. And guess what? You might have a bounty on your head.