Matt Sweezey, manager of marketing research and education at Salesforce.com says big companies often forget that people are individuals. When crafting a marketing plan to customers, it is important no...
There is a clear difference between successful entrepreneurs and those that struggle. Successful entrepreneurs focus almost exclusively on efforts that will make the biggest impact on their business. Considering most entrepreneurs have new ideas popping into their heads constantly throughout the day, maintaining laser-like focus is harder than it sounds.
It's not all about you. Yes, you can promote your own programs, services and products, but if that is all you do, you won't attract the following you want. Just as in face-to-face networking, givers gain. Try to make it 80 per cent about your industry and 20 per cent about your business.
Sometimes the Internet feels like the Wild West. While some rules are made to be broken, in this instance we think the laws governing the Internet are only beginning to catch up to the misuses -- and it won't be long until the sheriff is in town. And guess what? You might have a bounty on your head.