Marketing Tools

WATCH: Companies Can Engage Consumers With Marketing Automation

Posted 05.09.2014 | Canada Business

Matt Sweezey, manager of marketing research and education at says big companies often forget that people are individuals. When crafting...

Are You Making One of These Eight Common Mistakes in Your New Business?

Michael Zipursky | Posted 11.24.2013 | Canada Business
Michael Zipursky

There is a clear difference between successful entrepreneurs and those that struggle. Successful entrepreneurs focus almost exclusively on efforts that will make the biggest impact on their business. Considering most entrepreneurs have new ideas popping into their heads constantly throughout the day, maintaining laser-like focus is harder than it sounds.

15 Ways To Make Social Media Work For You

Anne Day | Posted 06.28.2013 | Canada Business
Anne Day

It's not all about you. Yes, you can promote your own programs, services and products, but if that is all you do, you won't attract the following you want. Just as in face-to-face networking, givers gain. Try to make it 80 per cent about your industry and 20 per cent about your business.

You're Breaking the Law on Facebook and Don't Even Know It

Jennifer Nachshen | Posted 07.09.2012 | Canada Business
Jennifer Nachshen

Sometimes the Internet feels like the Wild West. While some rules are made to be broken, in this instance we think the laws governing the Internet are only beginning to catch up to the misuses -- and it won't be long until the sheriff is in town. And guess what? You might have a bounty on your head.