Markéting

Why CSR Is Essential To Your Company's Growth

Andrea Lekushoff | Posted 01.20.2015 | Canada Business
Andrea Lekushoff

It's no longer enough for businesses to simply buy and sell their products and services without considering the world in which they operate. Companies must voluntarily do business in an economically, socially and environmentally responsible manner to be sustainable over the long term.

Why Leads Are More Important for Your Online Business Than Website Traffic

Sajeel Qureshi | Posted 01.20.2015 | Canada Business
Sajeel Qureshi

Do you really need a million visits to your website each month? Not a chance. Follow these three simple steps to get more leads today.

How To Score a Real-Time Marketing Touchdown

Carlos de Torres | Posted 01.20.2015 | Canada
Carlos de Torres

With the way consumers take in big events like the Super Bowl, real-time marketing should be a consideration for all marketers when it comes to the overall strategy. Traditional advertising undoubtedly plays a role in what consumers will take in, but big events have come to mean eyes on many screens.

If You Put it on the Internet, It's Content

Shirley Williams | Posted 01.07.2015 | Canada Business
Shirley Williams

Your entire "content portfolio" reflects who you are and hence becomes part of your personal brand. I believe anything that you comment, share, recommend and "like" are also part of your content portfolio.

This Shift From Christmas Giving to Getting Boxing Day Deals

Carlos de Torres | Posted 12.23.2014 | Canada Business
Carlos de Torres

As the chill sets in the air for the foreseeable future, it's clear that it's that time of year again -- holiday shopping season. With holiday shopping in the rear view, many consumers are likely to have shifted their purchasing attention to finding deals for themselves.

The Best and Worst of Online Marketing: 2014 Round-Up

Jeff Quipp | Posted 12.22.2014 | Canada Business
Jeff Quipp

2014 has seen some exciting developments in the digital marketing space. Here is a look at both the best and the worst of digital marketing in 2014.

Three Things Gandhi Can Teach You About Marketing

Sajeel Qureshi | Posted 12.11.2014 | Canada Business
Sajeel Qureshi

Gandhi's passive resistance freed India from British rule in 1947. How Gandhi was able to diplomatically overturn 100+ years of oppression without a war is remarkable. Look a little deeper into Gandhi's story and you'll see three ways that 'Bapu' was a marketing genius.

Get Ahead By Getting Away From It All

Andrea Lekushoff | Posted 12.03.2014 | Canada Business
Andrea Lekushoff

As a business owner and mom, I always have a million things to do. I know this will never change because I throw myself 100 per cent into being a mom and running a business. By taking this trip, I got the chance to reconnect (albeit briefly) with myself, the person I had unwittingly buried with both personal and professional responsibilities. And it felt great.

Companies Must Act Responsibly When Using the Power of Suggestion

Nick Cowling | Posted 01.19.2015 | Canada Business
Nick Cowling

Since trust plays a big factor in listening to what we're being told, corporations have the responsibility to provide messages that are both accurate and in the best interests of their audiences. Time and time again, however, we see the power of suggestion being used in a misguided and sometimes even destructive way.

WATCH: How To Build Engines Of Loyalty With A Consumer

Posted 11.17.2014 | Canada Business

Brands today have the ability to develop a direct relationship with customers like never before, says Twist Image President Mitch Joel. It's this grow...

How 'Organic' Viral Videos Are Really Created

Jeff Quipp | Posted 01.07.2015 | Canada
Jeff Quipp

A variety of paid, earned and owned media tactics are employed to boost awareness. But, it's paid promotion that really gets the ball rolling. After the right influencers are on board, and with paid ads running to promote the video, people start (ideally) taking notice.

What I Learned This Week: Avoid Asshole Ammunition

Andy Nulman | Posted 01.04.2015 | Canada Business
Andy Nulman

Giving up the reigns puts someone else in the driver's seat, which is a guaranteed recipe for calamity. Trust me, every pitch you'll make will be challenged... but the longer your maintain control, the more powerful a base (and shield) you build. What's more, you may inadvertently address, even eliminate, someone's genuine concern as your presentation rolls on to its finish.

Why Teens Fleeing Facebook Shouldn't Surprise Us

Nick Cowling | Posted 12.30.2014 | Canada Business
Nick Cowling

While trolling parents might be concerned, marketers shouldn't be surprised by the drop in teen Facebook usage. After all, target audience behaviour is never set in stone. It's not the consumer's job to remain loyal, it's the business' job to keep up.

How to Develop Your Brand in This Social Media Age

Marc Stoiber | Posted 12.28.2014 | Canada Business
Marc Stoiber

We are human. We have a hardwired need to connect. And we, as entrepreneurs and businesspeople, want our companies to have that human connection, too. Whether you succeed or not, depends on how you approach it. Nail the brand first, then the social media tactics, and you'll be moving in the right direction. And ahead of most of the pack.

Why Your Business Should Spend The Extra Time Personalizing Digital Content

Carlos de Torres | Posted 12.24.2014 | Canada Business
Carlos de Torres

When creating your digital media strategy, be sure that you're looking to make your content count. Get personal; find ways to deliver a personalized experience. We can no longer wait for consumers to come to us -- we must give them what they're looking for before they know to ask or think to seek it elsewhere.

What I Learned This Week: A Checklist to Guarantee Passion in Your Projects

Andy Nulman | Posted 12.19.2014 | Canada
Andy Nulman

As mentioned in a post a couple months back, I carry a journal with me just about all the time, which I fill with copious thoughts, notes, ideas and...

What I Learned This Week: It's The Frills That Bring The Thrills

Andy Nulman | Posted 12.13.2014 | Canada
Andy Nulman

During the Jewish Holidays last week, the two words I heard most often (other than "Shana Tovah," which means "Happy New Year") were "Nice suit!" I...

Are The Homeless Even People?

Jagneet Singh | Posted 12.12.2014 | Canada Impact
Jagneet Singh

Truth is, that wasn't normal by any means. As a society, our relationship with homeless people is simple; either you drop a coin or walk by. It's impossible to connect with people as people because we let ourselves get divided only by borders, but also by our occupations, social status, and other arbitrary self-imposed barriers.

Getting Personal With Your Brand

Shannon Skinner | Posted 12.08.2014 | Canada Business
Shannon Skinner

Let's face it: it's always personal. Even when it's not. Even in business. Every business owner is first and foremost a person and the way we view the world is through our unique human perspective. We put a lot of ourselves into our businesses and careers, and therefore, by default it is personal. Enter the personal brand.

Ask Yourself These Three Questions Before You Dive Into Online Video

Lisa Ostrikoff | Posted 12.06.2014 | Canada
Lisa Ostrikoff

This is a great place to start when looking at your overall video strategy and deciding what content to include and what stories to tell. Come up with three key messages for potential customers to absorb, and then work on simplifying them. Get someone to view your businesses from an outsider's perspective, which can add additional insight.

Marketing's Hot New Trend: One Message, Many Audiences

Anne Day | Posted 12.06.2014 | Canada Business
Anne Day

One of the challenges we face when we start out, is we really don't know what will take off, so we dabble in a range of ideas, and I actually still believe this is a good way to go. But pay attention. Watch closely as to what is the most popular and perhaps, given my new insights, think about who else could benefit from what you are doing.

The Myth About Online Shopping in Canada

Nick Cowling | Posted 11.29.2014 | Canada Business
Nick Cowling

On September 19, tens of thousands of Canadians lined up outside Apple stores as the much-desired iPhone 6 was released to the public. Despite pre-orders being available, many Canadians would rather pick up their new device in-store, rather than buying online.

So You Think You're an Expert: Why it Pays to Hire a Pro

Jennifer Pellegrini | Posted 11.29.2014 | Canada Business
Jennifer Pellegrini

We all know someone who thinks they can do anything, even though there are perfectly well-trained, experienced and knowledgeable pros who are ready, willing and able to take on a job. The results can go from the hilarious to the horrifying.

How To Define Success in Business

Sajeel Qureshi | Posted 11.26.2014 | Canada Business
Sajeel Qureshi

Every business loves more sales, but most businesses don't realize that means longer hours, greater accountability and more responsibility. You risk losing your work-life balance. Do you only equate money with success?

Advertising Through Smart Technologies -- How to Be Intelligent Without Being Intrusive

Carlos de Torres | Posted 11.09.2014 | Canada Business
Carlos de Torres

The key to smart and successful marketing is finding the right time and the right experiences to engage. In fact, today's smart technologies can do a lot to reduce information overload -- countering Orwellian fears some might have about machines that know so much about us.