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All sorts of marketing to children is manipulative and unethical. The response should be straightforward: end all of it. Such prohibitions will not be without complications. There will be enforcement issues. But such complexities can be addressed. For the moment, let's get started. Let's send a strong message to corporate Canada.
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The most powerful, effective, efficient and economical way to market your Canadian products or services online is through an affiliate program (also known as associate programs or partner programs). A...
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This is because in order to really get noticed in 2017, your website needs more than just SEO and search engine exposure. Your website needs to stand out from the competition, and the crowd, in a much bigger way.
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When customers consider making a purchase, they rarely start by speaking to a sales rep. Long before reaching that point, they go online, compare-and-contrast products and seek opinions on social media. Then they might consider picking up a phone or walking into a store.
If you're in sales at a small business, reaching out to potential customers can be a formidable necessity. Most salespeople are motivated to find new customers, but the way they reach out can be cooki...
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Nobody likes an audit. Any kind of audit! And when it comes to an SEO audit, digital marketing specialists have a tendency to overcomplicate things. The truth is, most of the big ticket items impactin...
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As the CEO of a North American experiential marketing agency, I have a tendency to chronically think about marketing as a whole -- its past, present, and future. With the explosive growth of internet-based marketing approaches, some executives and marketing managers have wondered about the role of brand ambassadors in this new advertising landscape. Do companies still need brand ambassadors for effective marketing? Or are brand ambassadors rendered obsolete by the Digital Age?
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The 21st century is moving at the speed of light. The marketplace is becoming increasingly diversified, as consumers face more choices and options than ever before. Many brands are struggling to keep up with their competitors, and wind up jumping into a rat race to the bottom where the only noticeable brand differentiator is price. And many of advertising's most time-honored tactical methods are losing their punch, impact, and power to influence minds in a real way.
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How often do we hear that SEO is dead, obsolete, or not as important as it was a few years ago? It is true that the Search Engine Marketing industry is in a constant change. There are continuous updat...
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In business you hear the term “personal brand” thrown around a lot. It’s a process by which you define how the world sees you. It’s seemingly a straightforward task but often the most important thing a new business owner will do.
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Site migration is the process of moving a website to a new domain or directory. It is a process undertaken by almost every company out there, more often than we tend to realize. For marketers and dig...
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Current advertising and media trading platforms are designed to allow buyers ultimate flexibility. While this sounds like an effective strategy, users run into issues when these platforms inevitably fail to understand the brand's business model and therefore fail to provide true value. In the attempts to accommodate everyone, they accommodate no one, and audience discovery methods remain primitive at best.
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It's a banner year for Saturday Night Live. The show has reaped every reward Donald Trump has given them. This past weekend, Alec Baldwin, their go-to Trump impersonator, hosted. The episode had its b...
Influencers have become a major source of advocacy for brands. Sure, television, radio and print continue to be tried-and-true vehicles for promotion, but social media platforms and digital influencers mean that there really are no limits to the number of consumers a brand can reach out to.