Is Canada Ready For Marijuana Marketing And Stylish Dispensaries?

Mary Charleson | Posted 11.19.2015 | Canada Business
Mary Charleson

One of the more potentially controversial policies promised by the Liberals is the legalization of marijuana. Whether we agree with it on not, Canada is likely to see marijuana openly available for sale within the next four years. Pot is about to get hot.

Showcase Your Brand By Mastering Video Content

Evan Thompson | Posted 11.12.2015 | Canada Business
Evan Thompson

There is no mathematical ratio to help determine how many parts video versus written content to add to the mix when building the ideal website to showcase your brand, but it is important to combine both written and video content to most effectively get your message across.

Embracing Sustainability Can Pay Off For Your Brand

James Riley | Posted 11.11.2015 | Canada Business
James Riley

Today we know that the state of the planet affects the way we are doing business. With climate change comes risks and opportunities. We all know the risks. The opportunity for brands starts with marketing leadership, and the reward is an improved brand and reputation.

How To Compete For The Scarcest Resource: Attention

Joseph Donia | Posted 11.09.2015 | Canada Business
Joseph Donia

We're awash in content. Blog posts, infographics, whitepapers, webinars. The list goes on. Investment in content marketing is a double-edged sword; more players, more content, and higher budgets mean more noise and less effectiveness. We're all competing for a scarce resource - attention.

What Brands Can Learn From James Bond

Julie Rusciolelli | Posted 11.06.2015 | Canada Business
Julie Rusciolelli

Producer Albert R. Broccoli figured out how to make a ton of gold bullion and keep people coming back 50 years later, despite repackaging the lead a number of times. Agent 007 can teach us a few things about brand eminence and brand longevity.

Marketers Can Learn From Pumpkin Spice Season

Karin Campbell | Posted 11.04.2015 | Canada Business
Karin Campbell

As winter approaches and the trees are losing their leaves, there's no better time to take a good look at the season passing us by: Pumpkin Spice Season. While it tends to be a love-it-or-hate-it flavour, there's a lot that marketers can learn from the pumpkin spice phenomenon.

Why Businesses And Millennials Are Streaming

Nick Cowling | Posted 10.31.2015 | Canada Business
Nick Cowling

Social media has enabled people to do so at a great capacity and velocity. Today, you can hear about something, like it, and tweet about it within minutes and the news spreads like digital wildfire. Joining this social media crazed phenomenon and somewhat new to the game, is Periscope.

Create A Personal Marketing Plan To Help Your Business And Career

Evan Thompson | Posted 10.29.2015 | Canada Business
Evan Thompson

It's no wonder that when you Google "personal marketing plan," more than 50 million results appear. As the workplace becomes more difficult to navigate and expectations of our performance rise, we are often faced with conflicting goals. They pit our need to remain true to ourselves against doing what it takes to move forward in our careers and businesses.

It's Time To Get Serious About Ad Blocking

Joseph Donia | Posted 10.28.2015 | Canada Business
Joseph Donia

The reason ad blocking has been met with so much fervor, is that it challenges the very basis upon which much of the internet is run and financed. The public accesses content for free, in exchange for seeing ads that produce income for the creators of such content. The ethical dilemma has been framed as the following: does the public have a right to both consume the content, and block ads?

Gene Simmons Taught Me The Value Of A Good Handshake

Marco Pasqua | Posted 10.27.2015 | Canada Business
Marco Pasqua

No matter how successful we are in life, when you take away all the awards, recognition, money, or even fame, what makes us equals is that first five seconds you get when shaking someone's hand. So, the next time you go to extend your hand to someone else's, make it count.

Supporting the Arts, One Point at a Time

Sonny Wong | Posted 10.26.2015 | Canada British Columbia
Sonny Wong

If loyalty programs helped turn around an ailing airline industry, why couldn't it do the same for the arts?

How Listening Can Be Your Greatest Failure (And Most Valuable Lesson)

Melissa Dawn | Posted 10.26.2015 | Canada Business
Melissa Dawn

Failure taught me that just because a technique or strategy worked so successfully and resulted in millions of dollars for one person, it didn't mean that it was right for me. It taught me that the voice I needed to listen to first and foremost was the voice inside me. I needed to give that voice the megaphone.

3 Holiday Marketing Trends to Watch This Season

Sharon Vinderine | Posted 10.15.2015 | Canada
Sharon Vinderine

Tested Parent Approved and anticipate what the following year will bring. As the seasons change, so does the way we shop for new products, market our businesses and spend time online, so I wanted to take a few minutes to keep your eyes focused on the holiday marketing trends that will shape your business this holiday season.

How Millennials Are Shaping the Retail Market

Nick Cowling | Posted 10.06.2015 | Canada Business
Nick Cowling

When you think of millennials and fashion, the first thing that may come to mind is big brand names. After all, millennials are hard-working, successful individuals who go after what they want and indulging in that high-end designer item may be their way of treating themselves. However, recent findings are proving otherwise.

10 Ways to Make Marketing Go Viral

Mary Charleson | Posted 10.02.2015 | Canada Business
Mary Charleson

This week, Tim Hortons uploaded a series of commercials to YouTube featuring Nova Scotia hometown boys Sidney Crosby and Nate MacKinnon serving up coffee. It elicited numerous tweets, Instagram posts and Facebook statuses at the time, and even garnered TV coverage. This campaign subscribes to many of the 10 top reasons things go viral, methods you too can use to spread your business' message.

Why Small Businesses Should Consider Outsourcing Marketing

Jeff Quipp | Posted 09.29.2015 | Canada Business
Jeff Quipp

It's a common misconception that branding is for larger companies while smaller companies should stay focused on their products and services. In reality, it's just as important for small companies to do their research, find their target market and build a brand that communicates their intended message.

The Best Personal Brand Is an Authentic One

Marco Pasqua | Posted 09.25.2015 | Canada Business
Marco Pasqua

Branding is such a powerful tool. Every year across North America, companies spend billions of dollars in advertising to ensure their products are seen by the masses. The reality is, you don't need to spend a ton of money to put yourself out there. In fact, each and every one of us is already the head of a major brand -- our own.

This Is the Best Way to Make Career Decisions

Melissa Dawn | Posted 09.17.2015 | Canada Business
Melissa Dawn

Although I had about 20 years of marketing experience and knew how to brand and market myself, I had never run my own company. I was outside my comfort zone! I was told that the fastest way to reach your goals is to get advice from someone who has already successfully done what you want to do.

Top 10 Social Media Marketing Tips for Small Business

Sacha DeVoretz | Posted 09.01.2015 | Canada Business
Sacha DeVoretz

As a small business owner, social media can feel overwhelming. So what are the best methods to market your small business using social media? To find out all the tips and secrets to effective social media marketing, I spoke with Jill Schoolenberg, Vice President of GoDaddy Canada.

Trade Shows Offer the Benefits of Capturing a Captive Audience

Isabella Wai | Posted 08.20.2015 | Canada Business
Isabella Wai

Consider the opportunities you can create to forge stronger relationships with current clients and with others in your industry. Trade shows also give you the chance to get a good look at your competitors' offerings and collect useful intelligence to take home with you.

The 5 Most Marketable Athletes Coming Out of the 2015 Pan Am Games

Matthew Klar | Posted 08.19.2015 | Canada Business
Matthew Klar

While the Pan Am Games do not offer the same marketing value for competing athletes as the Olympics do, the added attention provided a great platform for athletes to showcase their abilities and introduce themselves to the Canadian public. It also provided brands with a chance to scout athletes that could potentially be used in endorsement deals leading up to next summer's Olympics in Rio de Janeiro.

Is Your Business a Slave to Social Media?

Mary Charleson | Posted 08.18.2015 | Canada Business
Mary Charleson

It's time to be strategic and forget about the rest. I'm not necessarily advocating that you pick two platforms and dump the rest. But you could certainly focus 80 per cent of your effort on those two that are well aligned, and put the others you've established in maintenance mode -- updating basic info from time to time.

How to Get Content Marketing Right

Joseph Donia | Posted 08.11.2015 | Canada Business
Joseph Donia

To produce good content, brands will need to get out of the mindset of old-school publishing. No, you generally can't ask for the sale in that piece of content. No, it's not an opportunity to list all of the benefits of your product or service. It is however an exercise in reflection and creativity, and an opportunity to build trust.

We Should Be Innovating With Privacy in Mind

Jennifer Osborne | Posted 08.07.2015 | Canada Business
Jennifer Osborne

Consumers want streamlined and intuitive products, but sometimes that comes at the cost of giving up some privacy. Businesses and developers want to create apps that will be used by many, which leads to monetization via fees, advertising and leveraging of data collected.

Avoid These Five Common Digital Marketing Mistakes

Jeff Quipp | Posted 07.23.2015 | Canada Business
Jeff Quipp

There may be numerous reasons to explain why you may not be seeing an increase in leads, sales, or other targets on advertising spend. As an example, your ads are sending traffic to your site's homepage instead of to a landing page, designed specifically to convert visitors into leads or sales.