Apple launches are the stuff of legends; they cause lineups for days, stores to sell out, and months of back orders for their newest products. You can use the same marketing techniques as Apple to successfully launch your own book as well. There are four techniques you can use that won't break the bank and will help build a cult around your book.
Imagine using Periscope to help the owner of a trendy restaurant broadcast live from a celebrity-filled TIFF party, enabling followers to join the party and post questions to favourite stars via their smart phones. Now doesn't this sound more exciting than your run-of-the-mill press release, analyst call, executive blog post or on-location Twitter message?
We're conditioned to act like we don't need sleep or weekends, only fleeting validation for that campaign that just hit market and a swig from the company whiskey bottle. I had never much subscribed to the notion of Toronto's permeating anxiety, however, until I returned from a much-needed trip over this past holiday break.
As the end of the year comes to a close, industry leaders are already preparing for what's next and refining their 2016 strategies to stay on top of the market. With baby boomers retiring and millennials being the most studied generation to date, market leaders can gain insight from the next generation, Generation Z.
The line between celebrity and athletes has grown increasingly blurry over the past number of years. It is common to see athletes on late night TV or attending the latest Hollywood award shows. This environment -- typically reserved for actors and actresses -- has given athletes the opportunity to showcase their fashion sense off the field of play.
One symbol has become a powerful tool for connecting with intended audiences on social media: hashtags. They help expand a social network, allow one to participate in important conversations and increase online visibility. While using hashtags on social media may seem like common sense, knowing how to use them strategically is key.