Markéting

Social Media's Disposable Content Has Value

Joseph Donia | Posted 04.16.2015 | Canada Business
Joseph Donia

For some time now, marketers have been talking about the importance of brands being authentic on social media. Social media is evolving. The trend toward disposable content, perhaps, isn't a trend toward the disposable, but a trend toward the authentic and real. Just as in real life, people prefer to interact with others who show vulnerability and authenticity.

Eight Dos and Don'ts of Timely Social Media Campaigns

Jennifer Osborne | Posted 04.16.2015 | Canada Business
Jennifer Osborne

Social media campaigns aim to enhance a company's marketing efforts, but sometimes, they don't always go as planned. Effective social media campaigns include posting original content that is timely, relevant and appeals to a target audience. However, what some businesses define as timely and relevant may not be the same as how the target audience identifies with it.

Marketing Pioneers' New Rules for Engagement

Nikolas Badminton | Posted 04.01.2015 | Canada Business
Nikolas Badminton

It's challenging being a marketer in 2015. You need to balance new platforms, the changing structures of teams and creative freelance resources, and consumers that demand more from your products and services now more than ever before.

It's Time for a Big Data Code of Ethics

Joseph Donia | Posted 03.25.2015 | Canada Business
Joseph Donia

At present, there is no one governing body that oversees data usage by marketers and media platforms. There are codes of ethics put out by the Canadian and American Marketing Associations, as well as individual ethical codes drafted by marketing research associations among others, but who is accountable to them?

#FOMO: Why Corporations Should Have it

Nick Cowling | Posted 03.24.2015 | Canada Business
Nick Cowling

A relatively newly-named phenomenon, Fear Of Missing Out (FOMO), has become a powerful communications insight. While the premise of FOMO may be simila...

Support the Queer Community Without Pinkwashing

Joseph Donia | Posted 03.12.2015 | Canada Business
Joseph Donia

A portmanteau of "pink" and "whitewashing," pinkwashing is sometimes used to describe organizations who tout support for LGBTQ causes to distract from less ethical endeavours, or who do so without backing their messages through appropriate actions or policies. So how can you as an inclusive, diversity-loving organization reach LGBTQ communities in the right way? Here are five tips.

What Story Is Your Business Telling?

Lisa Ostrikoff | Posted 03.05.2015 | Canada Business
Lisa Ostrikoff

The story of your business is a starting point that should never be underestimated. It needs to be an engaging tale to get your message across -- one ...

How Canada's Banks Are Reaching Out to Millennials

Carlos de Torres | Posted 04.26.2015 | Canada Business
Carlos de Torres

A recent study found that millennials are attracted to online resources to help them manage their money and answer their banking needs. Banks have been listening to what their younger consumers are after and changing how they can offer their services.

How to Get Your Business Noticed at the Superbowl

Jeff Quipp | Posted 03.30.2015 | Canada Business
Jeff Quipp

With a reported record cost of $4.5 million rate for a 30-second spot in the U.S. and up to $200,000 in Canada, many companies don't have the budget to get their brand into the big game. That doesn't mean businesses won't get creative and try to intercept the spotlight during the mecca of the advertising calendar. Companies can attempt a field goal with the following three points to get noticed.

Why CSR Is Essential To Your Company's Growth

Andrea Lekushoff | Posted 03.22.2015 | Canada Business
Andrea Lekushoff

It's no longer enough for businesses to simply buy and sell their products and services without considering the world in which they operate. Companies must voluntarily do business in an economically, socially and environmentally responsible manner to be sustainable over the long term.

Why Leads Are More Important for Your Online Business Than Website Traffic

Sajeel Qureshi | Posted 03.22.2015 | Canada Business
Sajeel Qureshi

Do you really need a million visits to your website each month? Not a chance. Follow these three simple steps to get more leads today.

How To Score a Real-Time Marketing Touchdown

Carlos de Torres | Posted 03.22.2015 | Canada
Carlos de Torres

With the way consumers take in big events like the Super Bowl, real-time marketing should be a consideration for all marketers when it comes to the overall strategy. Traditional advertising undoubtedly plays a role in what consumers will take in, but big events have come to mean eyes on many screens.

If You Put it on the Internet, It's Content

Shirley Williams | Posted 03.09.2015 | Canada Business
Shirley Williams

Your entire "content portfolio" reflects who you are and hence becomes part of your personal brand. I believe anything that you comment, share, recommend and "like" are also part of your content portfolio.

This Shift From Christmas Giving to Getting Boxing Day Deals

Carlos de Torres | Posted 02.22.2015 | Canada Business
Carlos de Torres

As the chill sets in the air for the foreseeable future, it's clear that it's that time of year again -- holiday shopping season. With holiday shopping in the rear view, many consumers are likely to have shifted their purchasing attention to finding deals for themselves.

The Best and Worst of Online Marketing: 2014 Round-Up

Jeff Quipp | Posted 02.21.2015 | Canada Business
Jeff Quipp

2014 has seen some exciting developments in the digital marketing space. Here is a look at both the best and the worst of digital marketing in 2014.

Three Things Gandhi Can Teach You About Marketing

Sajeel Qureshi | Posted 02.10.2015 | Canada Business
Sajeel Qureshi

Gandhi's passive resistance freed India from British rule in 1947. How Gandhi was able to diplomatically overturn 100+ years of oppression without a war is remarkable. Look a little deeper into Gandhi's story and you'll see three ways that 'Bapu' was a marketing genius.

Get Ahead By Getting Away From It All

Andrea Lekushoff | Posted 02.01.2015 | Canada Business
Andrea Lekushoff

As a business owner and mom, I always have a million things to do. I know this will never change because I throw myself 100 per cent into being a mom and running a business. By taking this trip, I got the chance to reconnect (albeit briefly) with myself, the person I had unwittingly buried with both personal and professional responsibilities. And it felt great.

Companies Must Act Responsibly When Using the Power of Suggestion

Nick Cowling | Posted 01.19.2015 | Canada Business
Nick Cowling

Since trust plays a big factor in listening to what we're being told, corporations have the responsibility to provide messages that are both accurate and in the best interests of their audiences. Time and time again, however, we see the power of suggestion being used in a misguided and sometimes even destructive way.

WATCH: How To Build Engines Of Loyalty With A Consumer

Posted 11.17.2014 | Canada Business

Brands today have the ability to develop a direct relationship with customers like never before, says Twist Image President Mitch Joel. It's this grow...

How 'Organic' Viral Videos Are Really Created

Jeff Quipp | Posted 01.07.2015 | Canada
Jeff Quipp

A variety of paid, earned and owned media tactics are employed to boost awareness. But, it's paid promotion that really gets the ball rolling. After the right influencers are on board, and with paid ads running to promote the video, people start (ideally) taking notice.

What I Learned This Week: Avoid Asshole Ammunition

Andy Nulman | Posted 01.04.2015 | Canada Business
Andy Nulman

Giving up the reigns puts someone else in the driver's seat, which is a guaranteed recipe for calamity. Trust me, every pitch you'll make will be challenged... but the longer your maintain control, the more powerful a base (and shield) you build. What's more, you may inadvertently address, even eliminate, someone's genuine concern as your presentation rolls on to its finish.

Why Teens Fleeing Facebook Shouldn't Surprise Us

Nick Cowling | Posted 12.30.2014 | Canada Business
Nick Cowling

While trolling parents might be concerned, marketers shouldn't be surprised by the drop in teen Facebook usage. After all, target audience behaviour is never set in stone. It's not the consumer's job to remain loyal, it's the business' job to keep up.

How to Develop Your Brand in This Social Media Age

Marc Stoiber | Posted 12.28.2014 | Canada Business
Marc Stoiber

We are human. We have a hardwired need to connect. And we, as entrepreneurs and businesspeople, want our companies to have that human connection, too. Whether you succeed or not, depends on how you approach it. Nail the brand first, then the social media tactics, and you'll be moving in the right direction. And ahead of most of the pack.

Why Your Business Should Spend The Extra Time Personalizing Digital Content

Carlos de Torres | Posted 12.24.2014 | Canada Business
Carlos de Torres

When creating your digital media strategy, be sure that you're looking to make your content count. Get personal; find ways to deliver a personalized experience. We can no longer wait for consumers to come to us -- we must give them what they're looking for before they know to ask or think to seek it elsewhere.

What I Learned This Week: A Checklist to Guarantee Passion in Your Projects

Andy Nulman | Posted 12.19.2014 | Canada
Andy Nulman

As mentioned in a post a couple months back, I carry a journal with me just about all the time, which I fill with copious thoughts, notes, ideas and...