Markéting

WATCH: Canada's Marketers Need To Take More Risks

Posted 07.25.2014 | Canada Business

Canada is a world leader in the social and digital space, says Mosaic's Julie Sheldon. However for Canadian marketing companies won't truly take their...

How To Strengthen Your Brand's Recognition and Reputation

Andrea Lekushoff | Posted 07.23.2014 | Canada
Andrea Lekushoff

Although the CEO is just one person, they should empower their team to become brand advocates. By engaging employees at all levels in your company's vision and values, and encouraging them to experience your product or service, there is a greater chance they will feel more connected to the brand and will talk positively about the company to friends and family.

How to Prevent Social Media Disasters

Andrea Lekushoff | Posted 07.15.2014 | Canada Business
Andrea Lekushoff

Given that 190 million tweets are posted daily and the average person in the U.S. spends 16 minutes of every hour on social media, any mistake your company makes in this area will likely be seen in real time and before it is "fixed." And odds are you will be called out on it minutes after that.

Give Your Customers Techno-Peace

Nick Cowling | Posted 07.14.2014 | Canada Business
Nick Cowling

Removing distraction and providing some techno-peace, could very well be the next best way to connect with customers, employees or spectators of your brand. It sounds counter-intuitive to connect by disconnecting, but insights like this one is like an hour off the grid -- hard to come by.

12 Steps to Creating a Successful Crowdfunding Campaign

Anne Day | Posted 07.14.2014 | Canada Business
Anne Day

There is a buzz these days about crowdfunding and how it is a great tool to raise money for your project, your business or even your trip. But what is not said, is this isn't easy money. Here are some pointers that I hope will help others succeed.

Want to Understand the Modern Man? Forget Gender Roles

Carlos de Torres | Posted 07.09.2014 | Canada Living
Carlos de Torres

In the world we are living in today, the modern man is complex and if we cannot make the effort to understand them then how will we ever start to get there? Is it just about selling product, or can advertising now be a tool for which we guide lifestyles? Can we show the modern man that he can share on social, that he can be a stay-at-home father and that he can evolve his role?

How to Get People to Care About Your Business

Elan Divon | Posted 07.03.2014 | Canada Business
Elan Divon

Imagine you're on a romantic date with your dream match. He or she looks incredible and has a stellar background; a high paying job at a respectable firm, solid values, impeccable style and similar interests to you. But there's one small caveat: You have no emotional connection. Zero chemistry. It's like you're talking to a dead fish! Well, you can forget about having a relationship.

Jack Astor's New Sexist Ad Proves They Really Are Asses

Toula Drimonis | Posted 07.03.2014 | Canada Living
Toula Drimonis

"Our patios are like national parks. Huge and filled with cougars." This is Jack Astor's latest brilliant burst of marketing genius. Cougar: An older woman who frequents clubs in order to score with a much younger man. Now here's the term for older men who date younger women for casual sex. They're called... men. The term 'cougar' is so derogatory, ageist and sexist, it baffles me that some women use with it pride. Jack Astor's logo is an ass. As in a donkey's ass. I've never felt any which way about the company, but after today, I feel like that logo suits them perfectly.

Convincing Boomers That Social Media is an Important Communications Channel

Andrea Lekushoff | Posted 07.08.2014 | Canada
Andrea Lekushoff

We can't force anybody to love social media, and that's fine. But to dismiss it as a communications tool is to alienate an entire demographic -- who may very well be one of your target audiences -- and who will most certainly miss out on your key messages. Social media should be viewed as another tool in an organization's corporate communications/ marketing toolkit.

How To Predict the Jobs of the Future

Martha Turner | Posted 06.24.2014 | Canada Business
Martha Turner

Many new jobs will emerge -- such as a robot counsellor, who is someone that matches robots with humans depending on their needs. While it all sounds very sci-fi in 2014, many of our job predictions are based on technological advancements that currently exist and are just 'waiting in the wings' for commercial development. It's all very exciting.

5 Steps to Increase the Price of Your Product or Service

Michael Zipursky | Posted 06.20.2014 | Canada
Michael Zipursky

There are several reasons to test your pricing. They may include: never tested a price increase before; conversion rate is extremely high (suggesting that you're under-valuing your product or service); as well as sales are low (low sales of a product or service can also be caused by the market seeing your offering as inferior because of its low price).

What I Learned This Week: The Foolproof Secret to Going Viral

Andy Nulman | Posted 06.08.2014 | Canada Business
Andy Nulman

"How do I make my YouTube video/Facebook post/blog post/etc. go viral?" I was asked it twice last week alone. By now, one would think that people would realize that there's no magic formula. So in an effort to satisfy inquiring minds, and to finally bring closure to the topic, I have come up with the foolproof, two-step path to Virality.

Law School Grad? You're Going to Need These Job Interview Tips

Faisal Kutty | Posted 06.04.2014 | Canada Business
Faisal Kutty

As a former managing partner of a small law firm, some of my students ask me for advice about job interviews. This is the first part of an article offering such tips. There is no particular order to the tips. These tips, though catered to law school graduates, may be helpful to all job seekers.

Get Off Your Hamster Wheel and Make Something

Sarah Vermunt | Posted 05.30.2014 | Canada
Sarah Vermunt

By the same token, he says you shouldn't feel bad about creating stuff that doesn't sell. Your art doesn't have to be what pays the bills. Also, getting really good at something requires iterations. Maybe your stuff won't sell at first, but keep at it. You'll get better.

Goodbye Spam, Hello Consumer Power

Jeff Quipp | Posted 07.29.2014 | Canada Business
Jeff Quipp

Canada's Anti-Spam Legislation is set to come into effect on July 1, 2014. Among the strictest of its type in the world, it was created to combat harmful electronic messages like spam, malware, false representation, spyware and more. But how will the legislation affect consumers?

What I Learned This Week: The Three-Word Secret to Tourism Success

Andy Nulman | Posted 07.19.2014 | Canada Travel
Andy Nulman

Most greeting moves are micro, but their effects are macro.They set the mood and the tone for one's stay, no matter how long and no matter where, be it a few nights in property, two weeks at a destination or even an hour or so at a simple restaurant or attraction.

WATCH: Companies Can Engage Consumers With Marketing Automation

Posted 05.09.2014 | Canada Business

Matt Sweezey, manager of marketing research and education at Salesforce.com says big companies often forget that people are individuals. When crafting...

Advertising 'Real Women' Is a Step in the Right Direction

N/A Inc. | Posted 07.01.2014 | Canada Living
N/A Inc.

The new ad campaign for Aerie, a lounge wear and lingerie brand owned by American Eagle Outfitters and targeted to young women, has pledged not to use retouching tools such as Photoshop in the company's advertising. Its ads show beautiful women with a few extra pounds and rounder stomachs, smaller or bigger breasts, laugh lines and visible tattoos.

Why It's Time for Your CEO to Get Social

Andrea Lekushoff | Posted 06.30.2014 | Canada Business
Andrea Lekushoff

Once hesitant to blog, tweet or post a photo to Facebook, more and more CEOs (and their leadership teams) are embracing social media in an effort to build communities and increase positive sentiment towards their companies. Here are five reasons I believe CEOs should champion the use of social media.

Stop Marketing a Great Customer Experience and Start Providing It

Eric Quon-Lee | Posted 06.21.2014 | Canada
Eric Quon-Lee

With technology easily replicated overnight, corporations truly need to address consumer issues rather than paper over them. Whether it is complaints concerning customer service, product reliability or the overall product or service experience, addressing these issues will be critical to maintaining corporate competitive advantages in the future.

Businesses Should Bow to Creator Culture

Carlos de Torres | Posted 06.17.2014 | Canada
Carlos de Torres

Providing the resources and platforms for consumers to create has become an embedded part of how people consume. Organizations, no matter the industry, cannot ignore the importance of collaboration and co-creation. We are no longer the experts who can dictate what people want. We are now the apprentices to a very large population of mentors.

How Intrusive Can 'Acceptable' Online Advertising Be?

Lucy Leiderman | Posted 06.03.2014 | Canada
Lucy Leiderman

Facebook has also used 'sponsored' stories, allowing advertisers to opt-in to generating ads with real people profiles (a face and a name) endorsing the ad. On March 18, 2014, however, Facebook eliminated the fact that this is a choice -- from now on, all ads may be delivered as sponsored stories.

Five Easy Steps to Discovering Your Personal Brand

Bobby Umar | Posted 05.28.2014 | Canada
Bobby Umar

Words can be a powerful expression. So too can a personal brand be a powerful beacon for you and others. But most of all, each of you can be a leader. You just need to know who you are, know what you want and then ultimately make that positive impact with your brand, your promise and your legacy.

How to Drive Sales via PR

Andrea Lekushoff | Posted 05.27.2014 | Canada
Andrea Lekushoff

Your company is about to launch a new product or service. It's been in the works for months, maybe years. You are convinced it will be a huge success....

What I Learned This Week: Here Are The Crayons

Andy Nulman | Posted 05.24.2014 | Canada Business
Andy Nulman

Since January, I've been teaching a somewhat different type of course at McGill University. While saddled with the unfortunate standard curriculum name "Marketing and Society," the class is anything but. I think it's the different nature of the work that may be throwing them.