MATTEL

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Fashionista Barbie: Why Mattel Got It All Wrong

I am not asking Mattel to raise my child with a healthy sense of self-esteem and value; it is my job to make sure of those things, and it is Mattel's job to sell toys - and with these dolls, I feel like those goals are aligning more than they ever did before, and I will continue to combat the body-negative messages sent to my daughter, because our daughters should be free to feel amazing about themselves, whether they fit into a mold or not.
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Why We Need Better Dark-Skinned Dolls

Both American and Canadian media have showcased the new wave of ethnic Barbie-sized dolls. The culturally-attuned figurines fill the gaping void in a transforming consumer base. Dark-skinned dolls with Aryan noses, Elizabethan hips, and Caucasian hair fail to capture the magic that Barbie has brought to little white girls for over 50 years.
CP

Mega Brands Company Sold

MONTREAL - Toy shoppers could face more choices in coming years as a result of Mattel's US$460-million friendly takeover of Canadian toymaker Mega Brands, the world's second-largest maker of construct...

SavvyMom Roundup: Stop and Scan Holiday Shopping Is Here

It's safe to say that the virtual pop-up store is the latest and greatest. It's no wonder that with the holidays approaching Mattel and Walmart have come together to launch the first one for commuters in Toronto. The virtual toy store will run for four weeks and will provide the ultimate ease in shopping by providing images of toys and a UPC code to scan for purchase. Then the commuter/shopper goes home and waits for the delivery.

Kevin O'Leary Has Us Under (Remote) Control

Kevin O'Leary is no rebel or outsider operating at the edges of society. He, in fact, operates at the top, much as a parasite does on its host. Does that make O'Leary a bad man? Not if we see him as merely a symptom of who we are -- a nation entranced by reality TV. The problem is, with a daily media diet of this kind of tripe, we and our society overlook the real issues.

What Is Beauty? -- <i>Achtung!</i>

I dream of a day where defining beauty isn't found in a Kim Kardashian reality television show, but rather as something seen as radiating from the inside out. I wonder what a beauty pageant like that would look like?