There we were, enjoying our salty fries and other deep fried goodness, when I noticed a family sitting close by. Mom on her iPhone, kid one on an iTouch (with headphones on) and kid two on an iTouch (also with headphones on). There they were, eating their food, playing their games and uttering not a single word to one another. I'd never seen anything like it. And I could feel a little judgement of my own rising within.
The Calgary Board of Education has recently opened the door to the naming of classrooms to corporate sponsorship. Naming of classrooms or programs leads to some very fundamental questions about public education and has many drawbacks. One of which is if you allow Coca Cola a five year deal on a school gym, why not another school sponsored by Pepsi? If they can sponsor a high school gym, how about a junior high? A middle school? An elementary?
Much in the way Nirvana begat Puddle of Mudd, the top chefs of the food renaissance have brought with them a new sub-group of preening, self-important windbags. I'm referring, of course, to people who call themselves "foodies." "Foodies" are people who feel the need to distinguish themselves from the rest of us who eat food. It all just makes me crave a Big Mac combo.
Facebook just announced that it now has one billion active users -- an astounding number. But whether your business' number hovers at 100 or a billion, this singular measure of "success" is of little value, and at best misleading. Is a billion users a significant milestone? Absolutely. Does it matter? Not in the least.
Are you looking to re-position your brand and products/services to a distinct audience? Brands that are looking to aggressively grow their business don't want to isolate their current customers because that's their "sweet spot," but they want to grow and need to look to new customer segments to make that happen. Here are some great examples of partnerships that I have seen in recent times.