Media Technology

You Like Digital Ads More Than You Think

Dax Hamman | Posted 01.27.2013 | Canada Business
Dax Hamman

Such dismal click-through rates would seem to indicate that display ads don't work, but, in fact, a display ad can be very effective even when no one clicks on it. Frequently, a consumer will see an online display ad and then visit the advertiser's site hours or days later, often unconscious of having seen the ad.