For as long as she could remember, Naomi wanted to run her own business. Inspired by a lack of good gluten-free food, she began to operate a small gluten-free bakery, CeleeakNak. After unsuccessful attempts to secure a small business loan, Naomi found Rise Asset Development who offered her financing based on the strength of her character, her work ethic and her business plan.
FINCA empowers the poor and allows them to develop small businesses as they see fit, whether it be weaving, selling produce, woodworking, baking or any other trade. They understand the only way to truly combat poverty is to provide sustainable work--because without a steady income, things like an education, or proper medical care are not options.
I was thinking about the old saying, "Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime." I realized that probably it's a bad idea to teach people to fish. Probably it's better to ask them how they can solve the problem of feeding their families, then lend them the money to help them implement their own solutions. FINCA empowers the poor and allows them to develop small businesses as they see fit, through microfinancing.