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In truth, too much of contemporary development work relies on stereotypes. And while overly simplistic and ingrained ideas about men, women and the poor may be useful for fundraising purposes, when put into practice by organizations they contribute to ineffective development planning.
For as long as she could remember, Naomi wanted to run her own business. Inspired by a lack of good gluten-free food, she began to operate a small gluten-free bakery, CeleeakNak. After unsuccessful attempts to secure a small business loan, Naomi found Rise Asset Development who offered her financing based on the strength of her character, her work ethic and her business plan.