With "Future Day" a week away, there have been many recent articles on "What Did Back To The Future Get Right?" Rather than bore you with a typical comparison, I thought I'd take a different approach, and highlight how both the BTTF trilogy and Demolition Man made technological predictions of a more inclusive and accessible world.
Real work has to get done, and what are the costs if you don't spend time listening and communicating with your team? Well, the answer is that the costs are surprisingly high: rising levels of employee burnout, for starters. Burnout, our DMS indexing finds, is reflected in high engagement scores, which are accompanied by low value and low trust scores.
In business and technology, it is common to see the underdogs suddenly rise up and knock the incumbent out of the top spot which, in turn, shakes up the industry and changes consumer perceptions and the business landscape. This Fast 50 shows Pinterest, Apple, Microsoft and Alibaba all making moves, some game changing and disruptive, jostling for a top position.
When creating your digital media strategy, be sure that you're looking to make your content count. Get personal; find ways to deliver a personalized experience. We can no longer wait for consumers to come to us -- we must give them what they're looking for before they know to ask or think to seek it elsewhere.
Providing the resources and platforms for consumers to create has become an embedded part of how people consume. Organizations, no matter the industry, cannot ignore the importance of collaboration and co-creation. We are no longer the experts who can dictate what people want. We are now the apprentices to a very large population of mentors.