MIKE JEFFRIES

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Abercrombie Apologizes... Again

Abercrombie & Fitch is apologizing... again. After setting off a firestorm of controversy for refusing to stock women's sizes XL and XXL in their stores and the resurfacing of CEO Mike Jeffries' infla...
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Abercrombie & Fitch Owed Us No Apology

I feel sorry for Abercrombie & Fitch CEO Mike Jeffries. All he did was say out loud what the vast majority of clothing lines already seem to be thinking and practicing. We can, and should, help young people to realize that there are many profound satisfactions to be had in life that do not rely on achieving a certain appearance or level of popularity (a fact that becomes comfortingly obvious as we age, yet is often difficult to grasp in high school). But we shouldn't blame A&F for being honest enough to articulate an omnipresent elitist marketing strategy no one else wants to own up to. We are, after all, the ones that make such strategies pay off.