MILLENNIALS

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Are Media Headlines Affecting How Millennials Buy Houses?

It's common to hear about houses going for hundreds of thousands over asking price, bully offers and bidding wars especially in large cities such as Toronto and Vancouver. The current housing bubble doesn't appear to be anywhere near to bursting, and every day we are bombarded with media headlines and reports on the escalation of rising prices for homes. But are the media headlines themselves affecting the market by making buyers more fearful about getting into the market?
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#FoodPorn Is Changing The Way Millennials Eat

Young people are obsessed with colours, food is colourful, which means it creates great still shots. Millennials aren't obsessed with food as much as they are taking pictures of it for social engagement. Since smartphone owners and purchasers of photo editing apps and filters are still dominated by youngins, it's almost impossible for this generation to not be able to take salivating photos, upload them to social media and connect with the rest of the world. Social media is changing the way they eat, maybe even the way we non-millennials eat.
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The Growth Of The Online Mattress Industry

The North American sleep industry is being turned on its head. Traditional brick-and-mortar coil mattress bed stores now compete with a growing online mattress trend driven by sleepers who research their buying decisions and make purchases based on social media and online reviews, and not by awkward 15-second lie-downs on bare mattresses in public.