Mobile Email

If I Can't Read Your Website on My Phone, You're in Trouble

Hana Abaza | Posted 03.10.2014 | Canada Business
Hana Abaza

It has been argued that 2014 is the year of content, but what about how your audience consumes your content? Bottom line: if you aren't optimized for cross-platform usage, you're missing out. Here are a few key takeaways about marketing to cross-platform audiences in 2014.

Why Email Needs a Facelift

Mitch Joel | Posted 01.13.2013 | Canada Business
Mitch Joel

For almost as long as email has existed, people have complained about getting too many emails. We celebrate inbox zero as if we just gave birth to a new child. While some lauded the arrival of the first BlackBerry, many saw it as a digital manifestation of the ball and chain that would shackle them to their office.