Mobile

How More and More Travellers Are Relying on Mobile Communication

Sean Shannon | Posted 11.07.2014 | Canada
Sean Shannon

As technology grows and adapts to make daily tasks easier to accomplish than ever before, more and more Canadians are also relying on their mobile dev...

The Myth About Online Shopping in Canada

Nick Cowling | Posted 11.29.2014 | Canada Business
Nick Cowling

On September 19, tens of thousands of Canadians lined up outside Apple stores as the much-desired iPhone 6 was released to the public. Despite pre-orders being available, many Canadians would rather pick up their new device in-store, rather than buying online.

If I Can't Read Your Website on My Phone, You're in Trouble

Hana Abaza | Posted 03.10.2014 | Canada Business
Hana Abaza

It has been argued that 2014 is the year of content, but what about how your audience consumes your content? Bottom line: if you aren't optimized for cross-platform usage, you're missing out. Here are a few key takeaways about marketing to cross-platform audiences in 2014.

The High Street Needs a Technological Revolution

Jon Worley | Posted 01.25.2014 | Canada Business
Jon Worley

Ultimately, retailers need to make a decision on where they want to stand in relation to their consumers. Do they want to be perceived as a static entity in the changing landscape of modern retail, or instead lead the way towards a new high street experience?

The Gender Gap Exists Online, Too

r/ally | Posted 01.23.2014 | Canada Living
r/ally

A report released by the UN Broadband Commission Working Group on Broadband and Gender revealed that there are 200-million fewer women online than men. This technology gap does not end on the Internet. It is found in mobile communication devices as well.

6 Reasons Your Canadian Business Needs To Go Digital

Lisa Ostrikoff | Posted 11.15.2013 | Canada Business
Lisa Ostrikoff

Canadians are plugged in more now than than ever before. From how long we use the Internet, to our level of website engagement, to our appetite for online video, Canada is on top of the world when it comes to everything online. This is great news for marketers and advertisers.

What to Know Before Starting Business in Canada

Nick Cowling | Posted 11.05.2013 | Canada Business
Nick Cowling

There's been an onslaught of ink surrounding Verizon's potential entry to Canada and, more recently, the cellular giant's indifference. With this in mind, I'd like to share some communications principles I've used to help American companies come to the Great White North.

5 things I've learned while working with Sir Richard Branson

Andrew Bridge | Posted 10.23.2013 | Canada
Andrew Bridge

I've had my fair share of bosses over my career. Some were incredible, others were...well, let's say they were interesting. None of them even come clo...

Is Smart Marketing An Oxymoron?

Mitch Joel | Posted 10.20.2013 | Canada Business
Mitch Joel

Contrary to popular marketing ideology, we do not live in a multiple-screen world. My world is about one screen: whatever screen is in front of me. Too many brands continue to build digital ghettos where the Web, mobile, social and even e-commerce occupy and have their own, unique, strategies. This leads to brands that are wildly different across their platforms. To put it simply? These strategies are stupid. Here's why.

The Pageview Industrial Complex

Mitch Joel | Posted 08.11.2013 | Canada Business
Mitch Joel

It's hard to argue that most content-based webpages aren't all that annoying, but there is a cost for access and there is a cost for this content that must be paid by the consumers. Whether this is a paid-subscription model to underwrite the profitability of the business or ad-supported as the model, consumers have to accept that advertising and pageviews are going nowhere.

The Problem With Allowing Consumers to Opt Out

Mitch Joel | Posted 06.15.2013 | Canada Business
Mitch Joel

As a marketing professional, there is nothing I hate more than receiving any form of communication (email, Web experience, social media, mobile, whatever) and not see an obvious place where I can either opt out of the communication or protect how much information is being captured. As a consumer, I probably hate it more.

Calgary-Built Phone App, Remixes, Will Enhance Your Digital Music Experience

Victoria MacLean | Posted 02.04.2013 | Canada Alberta
Victoria MacLean

Calgary technology trailblazers Decoder has introduced Remixes, a free iOS app that makes it easy for music lovers to find and listen to remixes and covers of the songs in their music libraries. Users select a song and the app searches SoundCloud for available remixes and covers.

Teaching Your Kids Mobile Manners

Kathy Buckworth | Posted 11.19.2012 | Canada Living
Kathy Buckworth

According to a new study, 48 per cent of Canadian parents with children aged 11 and over now let their kids carry a cell phone. With a new school year well underway, this presents a new learning challenge for parents: How to teach their kids to use their cellphones appropriately. Not just from a safety perspective but from a "mobile manners" point of view as well.

If You're a Business and You're Not on Mobile, You're Doing it Wrong

James Riley | Posted 10.02.2012 | Canada Business
James Riley

According to Comscore, 40 per cent of Canadians own a smartphone. You would think that brands would be scrambling to establish their mobile presence. Surprisingly, this is not the case. That so few brands have a mobile presence provides a tremendous opportunity for leadership and to be one of the few brands who do mobile well. Here are a few crucial opportunities brands are missing out on by ignoring mobile.

Want to Boost Sales? Go Mobile -- Your Consumers Already Have

Nikolas Badminton | Posted 09.18.2012 | Canada Business
Nikolas Badminton

Retail has been turned on its head. Consumers are actively using mobile devices in larger stores to access hundreds of e-commerce, forums and social sites that hold product information, reviews and competitive pricing. What to do to counter this? Well, we need to arm salespeople with mobile devices that give them that extra advantage and ignore the hard sell and just be really personable and informative using external and internal resources.

Is Your Business All About the Product? Or the People?

Mitch Joel | Posted 09.09.2012 | Canada Business
Mitch Joel

There is a major shift in business focus that is under way. Digital media has forced businesses to change. Dramatically. This is nothing new. What's interesting is that we're seeing two, distinct, breeds of business being born: product-focused businesses, and customer-focused businesses. Which one do you work for?

Why We Shouldn't Cast Away Podcasting

Mitch Joel | Posted 07.01.2012 | Canada
Mitch Joel

Podcasts enable each and every one of us to become the eclectic, program directors of our own radio stations, and best of all, it's the cheapest way to learn that you can find.

The E-commerce Tipping Point

Mitch Joel | Posted 06.03.2012 | Canada Business
Mitch Joel

Recently, a very senior marketing professional who works at one of the world's largest corporations was recounting a story of how they saw a postal truck outside of their corporate head offices in Silicon Valley, and every single parcel that was being offloaded from this truck was from Amazon. He thought to himself: "This is the what retail looks like in 2012."

Canadian Businesses Still See Social Media as "Wild West"

Hessie Jones | Posted 04.29.2012 | Canada Business
Hessie Jones

Why are Canadian businesses taking so long to adopt social media practices, while Canadians themselves are the most engaged online than anyone else on Earth? Because of the conservative nature of business, Canadians are less prone to learn, to adopt, and therefore less likely to challenge the powers-that-be.