Mobile

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5 Apps for a Fall Refresh

In the summer months, humans react similarly. We've been overeating, overspending, and under sleeping. Fortunately, as all good geeks know, a clean restart will often solve 99 percent of your problems. And, with a little help from some apps, you might even enjoy that autumn mist this time around.
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A Final Warning For Websites Not Optimized For Mobile

Is your website optimized for mobile? If it's not, mark your calendars: April 21 marks the day Google will launch its newest algorithm update, affecting websites that are not optimized. With the number of mobile users rapidly growing -- 87 per cent of consumers rely on mobile devices to conduct searches at least once a day -- Google is ready to reward those who prioritize customer experience.
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The Gender Gap Exists Online, Too

A report released by the UN Broadband Commission Working Group on Broadband and Gender revealed that there are 200-million fewer women online than men. This technology gap does not end on the Internet. It is found in mobile communication devices as well.
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What to Know Before Starting Business in Canada

There's been an onslaught of ink surrounding Verizon's potential entry to Canada and, more recently, the cellular giant's indifference. With this in mind, I'd like to share some communications principles I've used to help American companies come to the Great White North.
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Is Smart Marketing An Oxymoron?

Contrary to popular marketing ideology, we do not live in a multiple-screen world. My world is about one screen: whatever screen is in front of me. Too many brands continue to build digital ghettos where the Web, mobile, social and even e-commerce occupy and have their own, unique, strategies. This leads to brands that are wildly different across their platforms. To put it simply? These strategies are stupid. Here's why.

The Pageview Industrial Complex

It's hard to argue that most content-based webpages aren't all that annoying, but there is a cost for access and there is a cost for this content that must be paid by the consumers. Whether this is a paid-subscription model to underwrite the profitability of the business or ad-supported as the model, consumers have to accept that advertising and pageviews are going nowhere.

The Problem With Allowing Consumers to Opt Out

As a marketing professional, there is nothing I hate more than receiving any form of communication (email, Web experience, social media, mobile, whatever) and not see an obvious place where I can either opt out of the communication or protect how much information is being captured. As a consumer, I probably hate it more.

Teaching Your Kids Mobile Manners

According to a new study, 48 per cent of Canadian parents with children aged 11 and over now let their kids carry a cell phone. With a new school year well underway, this presents a new learning challenge for parents: How to teach their kids to use their cellphones appropriately. Not just from a safety perspective but from a "mobile manners" point of view as well.