Monkey Toronto

How One Girl Capitalized on the Ikea Monkey

Josh Bowman | Posted 02.09.2013 | Canada
Josh Bowman

When this Ikea Monkey story blew up on Sunday afternoon, my friend Bronwyn was ready to talk about the fact she was there. By Sunday evening she'd already done four local TV interviews and lined up a handful of interviews for the next morning. Her Twitter feed has been "non-stop since Sunday." She has gained hundreds of new followers.