Music Marketing

How I Became a Katy Perry Sympathizer

Natalia Yanchak | Posted 11.09.2013 | Canada Music
Natalia Yanchak

Currently making the rounds on Facebook is this parenting blog post about our responsibility to teach kids about "good music." What a load of hipster-douchebag crap. My retort: How on earth did your kids get exposed to this "shitty" music in the first place? So when my eight-year-old daughter decides her favourite singer is Katy Perry, what do I do? In my mind, my daughter must make her own decisions.

Walking my Kids Around the Edge of the Music Industry

Natalia Yanchak | Posted 12.09.2012 | Canada Music
Natalia Yanchak

I am now in the twilight of my second pregnancy. This being our second child, I feel more confident than I did the first time around. Parenting is an odd, amorphous journey you take with your children. We have to avoid cramming our own nostalgia down their throats and let them discover who they are and the culture that will inevitably inform their identity. So as I shepherd a seven-year-old carefully around the edges of the music industry, I will also welcome a new person, who will grow up hearing me talk crap about music marketing and false-representation in the arts.