To the untrained eye, social media numbers are important. However, if you delve, you'll notice inconsistencies. For example, a band may have a ton of "followers", but few likes on their photos. Alternately, a band may have lots of Soundcloud plays on a particular song, but few comments. Do not let buying popularity become the new form of radio DJ payola.
So f*$k online dating. Don't spend another second milling about your flat, fiddling with your profile picture. Instead, get out of your comfort zone and meet some new people. This could mean sitting at a bar on your own or travelling across town to a new watering hole. Ditch your regular routine, smile at strangers and make eye contact. Engage with living and breathing human beings!
By so enthusiastically embracing this newfound ability to share everything, artists' work is being inherently devalued in the rush to simply "get it out there." Sure, you're anxious to share your passion with the world, but think about who is really benefiting from all your hard work before you click that submit button.
The true value of this deal should not be mitigated by the amount paid, but how it changed, evolved and pushed a traditional mass media institution to think about their business in a very different and new light.