"Pick your battles" is a familiar refrain for anyone involved in politics, advocacy or any endeavour wherein opposing points of view will be competing for public attention. Most organizations will review issues and determine which are critical and which are not, and then fight for the most precious while conceding that others are perhaps not as important.
A study made last summer by Nanos Research and the Institute for Research on Public Policy ranks aboriginal issues as the least important concern among Canadians. I was recently delayed at Union Station for four hours due to an Idle No More blockade. An attendant announced in a surly tone that the train had been stopped due to "une manifestation d'Indiens." Contrary to news reports, my fellow passengers weren't "taking it in stride." Many groaned but didn't speak; I wrote down some of the comments others shared about "the lazy Indians."