Ten years ago did you think a car could park itself, or a dentist could 3-D print a ceramic crown while you're in the chair, or that you could see and talk to the person on the other end of the call? We also didn't think that the hottest jobs advertised today would include big data analyst, online community manager and SEO specialist.
We can continue, today, to bring Darwin and God to the same table. I know the place of evolution in scientific knowledge. My left brain understands it completely. It's the right brain; the one that experiences all boundaries slipping away, that lets me imagine the hand of God, the ultimate artist working behind the scenes.
Commander Hadfield is equal part astronaut and PR spokesperson. We have just witnessed the best, longest-running, "good news" PR campaign in years. It was designed to promote interest in space aviation, technology, and science, and by extension the STEM subjects -- science, technology, engineering and math -- to our next generation. Here are his communication strategy and techniques, deconstructed.