Welcome to Fort McMurray, Neil. This is not the place you think it is. Oh, sure, it is the home of the oil sands, and that is our major industry - but it is, as the ads say, so much more than oil. This community is home to thousands of people who live, work, and play here. And some of them, like me, love it. In fact some of us love it so much it feels more like home than anywhere else we have ever lived, and we work every single day to try to make it a better place - and that includes the industry.
A couple weeks ago I wanted to let my family and friends know what was going on in my life and I tweeted that I was going to be filming with Neil Young and Daryl Hannah in Fort McMurray. I was not prepared for the reaction. My phone was immediately blowing up with media requests to find out what was going on. Reaction from people commenting on social media in the community ranged from concern to rage over how Fort McMcMurray would be portrayed by these people who have a clear environmental agenda.