Just like any time you check in with a friend you haven't seen in a very long time, interactions can be awkward at first. Unmet expectations and feelings of loss are a definite possibility. These characters have been suspended in reruns for almost a decade and all of a sudden, they've arrived in our present. They're using smartphones for god sakes! If they don't act how we expect them to, our intimate relationship with them and the show is at risk. I have no doubt it will all take some getting used to.
The media on both sides of the political aisle may well be painting a picture of what they want to see happen, not what is an accurate prediction of what could happen. And because we all willingly are consuming and sharing media as we always have been, we are confident in our own views of the likely outcome.
The crux of the problem is that the same companies who control the distribution of television in Canada also create or licence programming, giving them a stranglehold on the medium AND the message. This means they have zero incentive to break up the cable bundle or go beyond the letter of CRTC regulation to actually provide or promote options that fit the lifestyle of today's consumers.
Here's a secret nobody tells you about having a baby: There's a lot of downtime. During the early days, weeks or even months of your maternity leave, you'll be confined to your bed or couch -- unable to move while you're baby sleeps upwards of 18 hours a day or while you nurse him every two hours for 30-40 minutes at a time. A lot of time is spent staring at your baby. Trust me, I've been there -- twice. It's nice to break up the monotony of those long, lonely days with some great TV shows.
The digital revolution has brought many wonderful things. Canadians can plug into international events from the comfort of their own home or office, or from just about anywhere thanks to mobile devices. And the world, we hope, can do the same to find out about the great north -- Canada. The challenge, it seems, is in making sure there's Canadian content for the world to find and enjoy. Finding ways to balance the digital era with supporting local programming is key if Canada is going to continue to foster local democracy in communities.
When Apple Music, Spotify and Tidal launched, they were hailed as digital prophets that promised new ways to monetize the experience. Thus far, their solutions have fallen short of fireworks. Just slightly over a quarter of Spotify's 75 million active users actually pay for the service. And, as The Guardian UK reports, despite pulling in €1.08 bn in revenue, its losses were €162.3m. So why are all these promising platforms sinking?