We've all heard the phrase, "Why buy the cow when you can get the milk for free." That's the premise here. Why would someone pay for your services when you are giving your best advice without charging for it? We need to strike a balance between showcasing the highlights of our services while also charging a set dollar figure for the real meat.
Over the years I have worked with hundreds of new entrepreneurs. I often compare starting a business to motherhood -- both involve excitement, joy and complete fear and self doubt as to whether you are up for the job -- be it as a business owner or parent. Here are some pointers for new entrepreneurs.
"It's like throwing cooked spaghetti at the wall," explains my friend. "It doesn't always stick, but slowly winds its way to the floor." When you first start out in business there is that tendency to throw a lot of money into marketing, with the underlying feeling that at least you are doing something. Trouble is, often it is not money well-spent.