New Entrepreneurs

New Entrepreneurs Have ROI Backwards. Here's Why.

Cheryl Muir | Posted 07.13.2016 | Canada Business
Cheryl Muir

It's about choosing the right consultant or strategist that will give you such a ridiculous return on your investment that laying down the cash isn't even a question. That's what ROI is - you invest, and you get a return. It's that simple.

4 Tips To Vastly Reduce The Amount Of Free Information You Give

Cheryl Muir | Posted 04.28.2016 | Canada Business
Cheryl Muir

We've all heard the phrase, "Why buy the cow when you can get the milk for free." That's the premise here. Why would someone pay for your services when you are giving your best advice without charging for it? We need to strike a balance between showcasing the highlights of our services while also charging a set dollar figure for the real meat.

Top 10 Tips for New Entrepreneurs

Anne Day | Posted 10.20.2014 | Canada Business
Anne Day

Over the years I have worked with hundreds of new entrepreneurs. I often compare starting a business to motherhood -- both involve excitement, joy and complete fear and self doubt as to whether you are up for the job -- be it as a business owner or parent. Here are some pointers for new entrepreneurs.

Marketing is a Lot Like Spaghetti

Anne Day | Posted 05.21.2012 | Canada Business
Anne Day

"It's like throwing cooked spaghetti at the wall," explains my friend. "It doesn't always stick, but slowly winds its way to the floor." When you first start out in business there is that tendency to throw a lot of money into marketing, with the underlying feeling that at least you are doing something. Trouble is, often it is not money well-spent.